Growth Manager, OKX
Campaigns
Cryptocurrency trading app
Posted today
Cryptocurrency trading app
1001+ employees
Posted today
1001+ employees
Company mission
To take care of our team, promote and advance crypto globally, and empower every individual in the world.
Role
Who you are
- Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts
- Fluency in English and German, French, or Dutch
- Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales
- Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels
- Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership
- Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV
- Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform
- Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions
- Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does
- Fast. The good campaigns ship within hours of the news, not days
What the job involves
- You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade & Earn, and New Product Launches.
- This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal.
- The number on the campaign is yours. You drive the outcome
- Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations
- Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops
- Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume
- Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team
- Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop
- Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip
- Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse
- Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives
- Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services, which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralised finance investment products. With a reputation for security and reliability, it has a user base of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency, it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
Share this job
View 30 more jobs at OKX