Content Marketer, Pocus

• 5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply)
• Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM
• Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose)
• Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels
• AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
• Distribution-first mindset—you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more
• Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time
• High agency & high performance bar- you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar

Desirable

• We're looking for a Content Marketer who loves creating magical content, is creative, AI savvy, and has a passion for modern go-to-market
• You’re excited to both build the content engine and get into the weeds actually executing on content projects everyday (whether all by yourself, tapping freelancers, or AI tools)
• Content has been the lifeblood of Pocus’ GTM motion since day 1
• We successfully built and dominated the category of Product-Led Sales and we’re now on a mission to do the same for AI Sales Intelligence
• This role will play a key role in turning Pocus into the center of conversation for AI and sales, the undisputed hub for learning about all things modern GTM
• In this role, you’ll build high impact content that inspires GTM operators, sparks important debates in the community, and ultimately helps our sales team turn interest into revenue
• You won’t just ship boring SEO blog posts, you’ll create free tools, produce podcasts, conduct original research, and more to provide tons of value for our audience
• Develop a sharp content strategy that is aligned with our business goals. You’ll work closely to understand our customers, community, and broader audience to create a roadmap for content
• Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!)
• Create content that doesn't suck—think viral short-form videos, interactive tools you vibe coded, webinars people actually want to attend, and podcasts
• Collaborate with our community of 4k+ GTM professionals, customers, and internal subject matter experts to produce unique, compelling, and helpful content
• Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
• Scale the content machine over time by leveraging agencies, freelancers, and AI tools
• Build co-marketing partnerships with adjacent companies because we can't revolutionize GTM in a silo
• Take risks! Have fun. Stand out! Our brand is magical—boring SEO-stuffed blog posts need not apply