Senior Manager of Lifecycle Marketing, Aura
$150-170k
Digital security company
Job no longer available
Digital security company
1001+ employees
Job no longer available
$150-170k
1001+ employees
Company mission
To make comprehensive digital security that's easy to use and accessible to all.
Role
Who you are
- This role requires a CLM guru with experience managing campaigns from ideation to post-launch
- 7+ years developing and managing email and in-app campaigns for a B2C-focused program
- Hands-on experience with a CRM tool (from campaign creation to reporting). Braze experience is a plus
- Experience working in a highly cross-functional environment managing different stakeholders and initiatives at once
- Experience in subscription business models and metrics (LTV, churn, etc.) is a plus
- Experience working on a smaller CLM team and partnering with Director-level+ on strategy and execution
- Highly analytical with a deep understanding of A/B testing and a desire to own and dig into the data
- Experience with more traditional marketing ops functions - QAing, troubleshooting, data integrations, etc
- Excellent writing and communication skills
- The ability to work with a remote team is paramount
What the job involves
- You’ll be a key player in managing the end-to-end lifecycle for Aura’s digital wellbeing solutions for adults and kids, as well as supporting the VP of Customer Lifecycle on the broader Aura member strategy
- You will work closely with Product and other members of the Marketing org to drive the member experience and represent CLM as a strategic partner
- This position is essential to the day-to-day operations of our marketing team and requires an individual who can execute in a fast-paced environment
- You will directly contribute to the success of our rapidly growing business
- Lifecycle Strategy & Execution:
- Own and optimize the lifecycle marketing strategy for Aura’s family product lines to acquire, activate, engage, retain, and re-engage users across multiple channels (email, push, in-app)
- Work with cross-functional teams on go-to-market and ongoing optimization of CLM campaigns for our family-focused online safety products
- Partner closely with the VP of CLM on the long-term engagement strategy for our overarching Aura member base, focusing on increasing ROI through rapid testing and learning, and supporting OB/IB Sales on new initiatives. Help to refine customer journey maps and identify pits and peaks
- Develop and execute personalized campaigns that drive product awareness and activation, and long-term user retention
- Lead A/B and multivariate testing strategies to continuously optimize campaign performance across creative, messaging, channels, etc
- Process and Technology:
- Own the full scope of campaign set-up and execution: working to ensure our ESP has the data necessary, partnering with creative on campaign development, and coding/qa-ing/deploying campaigns
- Become a Braze power user, ensuring we are using features to help improve processes, streamline testing, and increase ROI
- Report on the success of campaigns to the broader marketing org, becoming the SME on the performance of CLM for your respective areas
- Partner with Data and Data Eng to ensure accurate reporting and enhance customer data points
- Cross-functional Responsibilities:
- Partner with Product and other members of the Marketing org on go-to-market launches and ongoing campaign support
- Partner with the broader CLM team on testing ideas and strategies that deliver on key KPIs
- Partner with Sales on inbound marketing campaigns to support shared KPIs around ARPU and upsell/cross-sell
Our take
Aura provides digital security solutions at both individual and enterprise level. An amalgamation of five businesses (including Intersections Inc, an identity theft solutions provider established in 1996) Aura brings together decades of experience in the security space.
Aura offers a range of plans to help businesses and consumers keep their data safe, with protection from identity theft, online financial theft and protection of technology and devices. It's a competitive space, with rivals including IDShield and IdentityForce. However Aura's combined experience in the field and the constantly increasing online security threats (for instance, catfishing - a scam where the perpetrator adopts a fictional persona to obtain personal information , financial gain or to lure someone into a relationship has doubled in frequency in the last 5 years) means there has proved to be plenty of room for the company to carve out space for itself in the market.
Aura's acquisition of the Pango Group in 2020 has proved to be profitable for the company, giving it access to more digital security verticals and helping to generate 35% year on year growth. It is continuing to scale the business, hiring more talent to make this a possibility.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2025
$140m
SERIES G
Jun 2023
$22m
ANGEL
Total funding: $662.7m
Company benefits
- Take time off when you need it, with unlimited time off
- Care for your family with primary caregiver leave
- Comprehensive coverage across medical, dental, and vision insurance
- Competitive compensation, 401(k), tuition assistance, HSA contribution
- Support your community with volunteer time off
- Our hybrid work model allows our All-Stars to split time between the office and home
- Free access to Aura's family account: All employees are given a free subscription to Aura
- Wellness events: Free access to PepTalk (expert talks involving all things wellness and more), a Slack channel (#Wellness) full of encouraging Aura All-Stars, and support for you and your families by providing resources, events, and programming surrounding mental, physical and financial wellbeing
- Volunteer opportunities: 8 hours of paid time off per quarter
- Company-wide networking opportunities: Coffee chats with leaders and teams, speed-networking events via Zoom, fun and resourceful Slack channels, and more
- Learning and development opportunities: Free access to LinkedIn Learning, a variety of skill based workshops, leadership development programs, and more
- Employee assistance programs: Financial assistance, legal referrals and consultations, and more
Company HQ
Financial District, Boston, MA
Leadership
Hari Ravichandran
(Founder & CEO)Hari founded Endurance International Group in 1997, where they worked as CEO until 2017. Having undertaken an MBA at the Wharton School, they founded Auru in August 2017, and then Jump Ventures in June 2018.
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