Senior Brand Manager, Mondelēz International
Equity, Tate's
$140.3-192.9k
This position is eligible for participation in a highly competitive bonus program
More information about location
Multinational confectionery, food & beverages
Be an early applicant
Multinational confectionery, food & beverages
1001+ employees
Be an early applicant
$140.3-192.9k
This position is eligible for participation in a highly competitive bonus program
More information about location
1001+ employees
Company mission
To empower people to snack right.
Role
Who you are
- Understanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environment
- Developing seamless consumer experiences & creating a holistic brand ecosystem
- Creating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity)
- Building and optimizing media plans to drive ROI with a focus on digital
- Understanding and managing a brand’s PnL & business objectives
- Thought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategy
- Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer
- Leading and influencing internal cross-functional & external agency teams
- Strong project management skills and ability to manage multiple projects simultaneously
- Communicating effectively, verbally and in writing, and executive presentation skills
- 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
- 3+ years of people management and cross functional team leadership
- Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
- Extensive brand management and consumer marketing expertise
- General Management and P&L decision making perspective
- Experience making strategic and tactical decisions utilizing fact-based data
- Experience specific to category development and shopper marketing
- Sponsorship/Partnership marketing experience a real benefit
- Digitally savvy & data driven mindset; especially as it applies to scaling brands
- Bachelor’s degree required; MBA preferred
What the job involves
- Working in close partnership with the Head of Marketing, you will be the steward of the equity of the brand, leading the Tate’s Bake Shop brand vision to lead premium snacking in baked goods through increased household penetration resulting in market share, revenue, profit and ROI growth
- Working with internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growth
- You will own the portfolio strategy, develop annual plans (including integrated marketing campaigns), set objectives and allocate resources
- You will execute brand marketing plans based on your deep consumer insights and brand positioning and monitor performance against objectives to deliver results over the annual contract and strategic plan horizon
- The Senior Brand Manager Tate’s is an ‘end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year PnL and budget
- This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team. The individual will be responsible for leading cross functional teams and agency ecosystem comprised of internal and external partners
Our take
Mondelēz International is one of the biggest names in global snacking, with a presence in over 150 countries. The company is behind some of the world's most loved treats, such as Oreos, Cadbury Dairy Milk, Toblerone and Sour Patch Kids.
It's all about creating delicious products that millions of people enjoy every day, and the company combines iconic brands with deep consumer insights to stay ahead of changing tastes. Because of this, its work doesn't just stop at snacks; it invests in innovation, research, and sustainability to keep improving and growing.
In 2025, the company opened a Consumer Research Centre in Bournville, complete with high-tech kitchens and over 50 expert chocolate tasters. At the same time, it's also beginning to phase out synthetic food dyes across its candies, responding to consumer demand for more natural ingredients. It's a smart step in the right direction and one that shows Mondelēz isn't just keeping up, but shaping the future of snacking.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Fulton Market District, Chicago, IL
Leadership
Dirk Van de Put
(CEO & Chairman)Previously spent 6 years at Mattel as the Director. Prior to that, he spent over 7 years at McCain Foods as COO, President and CEO.
Share this job
View 27 more jobs at Mondelēz International