CRM Lifecycle Manager, Spotlight Sports Group

12 Month Fixed Term Contract

Salary not provided

SQL

Senior and Expert level

London

Sporting agency offerings better experiences

Open for applications

Sporting agency offerings better experiences

201-500 employees

B2BAdvertisingSportsMedia

Open for applications

Salary not provided

SQL

Senior and Expert level

London

201-500 employees

B2BAdvertisingSportsMedia

Company mission

To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.

Job

Company

Role

Who you are

Direct experience in the delivery of automated CRM communications across multiple platforms and channels
Proven leader in using data to inform life cycle-led x-channel campaigns
Advanced working knowledge of at least one enterprise email service provider across campaign programming, creative optimisation, data management, identifying customer-level insights and x-channel functionality
Previous experience leading a team or managing direct reports is preferred
Growing and developing your skills across the people management spectrum
Exceptional project management and organisation skills, with meticulous attention to detail
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
Keen understanding of online consumer behaviour and direct-marketing principles including AB test design and analytics
Comfortable with ambiguity and creating processes in complex environments to drive progress
Results-driven marketer with proven quantitative and analytical skills
Relevant experience with analytical tools (e.g. SQL etc.)

What the job involves

The CRM Lifecycle Manager is responsible for leading the development and automation of personalised customer relationship management lifecycle strategies, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints
Mapping out personalised customer journeys across multiple channels (email, website, app, etc) to enhance customer engagement and retention
Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
Ownership of the end-to-end x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
Articulate and present data and learnings effectively to key business stakeholders - providing regular reports and insights to stakeholders and leadership teams
Constantly identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
Lead the RFP (Request for Proposal), including defining requirements, evaluating vendor proposals, and making recommendations to stakeholders
Track and manage vendor budgets whilst conducting cost-benefit analyses and ROI assessments to evaluate the effectiveness of CRM vendor partnerships and investments
Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation
Manage a team consisting of two CRM Executives

Salary benchmarks

Our take

Spotlight Sports Group is a global leader in sports bettering, horse racing, and fantasy sports content. Building on the legacy of the Racing Post, the company has spent decades delivering cutting-edge tech, content, and media solutions to the world's top betting operators.

The company offers a wide range of products designed to engage and educate its users. Its Halo Content Destinations provide content experiences in any language, tailored to any sport. Additionally, Spotlight's marketing-leading pre-play, in-play, and horse racing insights can be seamlessly integrated into betting platforms, offering real-time value and enhancing user engagement.

To bolster its ongoing success, it has partnered with FTN Network and Betfred,along with expanding its role in covering prominent horse racing shows. Tese development further solidify Spotlight's stronghold within the industry and it will be interesting to see what it will do next.