CRM Lifecycle Manager, Spotlight Sports Group
Sports content & data
Open for applications
Sports content & data
201-500 employees
Open for applications
201-500 employees
Company mission
To add value to global sports betting experiences, with a trusted, market-leading offering, and embed premium content, marketing, and affiliate partnerships into their platforms.
Role
Who you are
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels
- Proven leader in using data to inform life cycle-led x-channel campaigns
- Advanced working knowledge of at least one enterprise email service provider across campaign programming, creative optimisation, data management, identifying customer-level insights and x-channel functionality
- Previous experience leading a team or managing direct reports is preferred
- Growing and developing your skills across the people management spectrum
- Exceptional project management and organisation skills, with meticulous attention to detail
- Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
- Keen understanding of online consumer behaviour and direct-marketing principles including AB test design and analytics
- Comfortable with ambiguity and creating processes in complex environments to drive progress
- Results-driven marketer with proven quantitative and analytical skills
- Relevant experience with analytical tools (e.g. SQL etc.)
What the job involves
- The CRM Lifecycle Manager is responsible for leading the development and automation of personalised customer relationship management lifecycle strategies, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints
- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) to enhance customer engagement and retention
- Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
- Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
- Ownership of the end-to-end x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
- Articulate and present data and learnings effectively to key business stakeholders - providing regular reports and insights to stakeholders and leadership teams
- Constantly identify gaps and develop new processes and procedures to ensure CRM best practice and alignment
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
- Lead the RFP (Request for Proposal), including defining requirements, evaluating vendor proposals, and making recommendations to stakeholders
- Track and manage vendor budgets whilst conducting cost-benefit analyses and ROI assessments to evaluate the effectiveness of CRM vendor partnerships and investments
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
- Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation
- Manage a team consisting of two CRM Executives
Salary benchmarks
Our take
Spotlight Sports Group is a tech, content, and media solutions provider within the sports betting industry. The company has built its reputation on the foundations of the esteemed Racing Post, and has now been helping the world’s biggest betting operators for decades.
In recent developments, Spotlight Sports Group has made significant strides in expanding its reach and influence. The company recently announced strategic partnerships with FTN Network and Betfred, forging valuable collaborations to enhance its market position. Furthermore, the selection of Spotlight Sports Group to cover two highly regarded horse-racing shows further solidifies its presence within the racing audience, providing it with brand recognition and the ability to establish a stronger foothold in the industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Private medical insurance
- Mental health support
- Assistance programs
- Social get-togethers
- Pension scheme
- Birthday off!
Company values
- Trust is Everything
- We are One Team
- We are Focused but Flexible
- Our goal is Excellence
Company HQ
South Bank, London, UK
Articles
Leadership
Mark Renshaw
(CEO (not founder))Previously worked at Racing Post as Managing Director (Digital). Joined Spotlight Sports Group in 2022 as COO, becoming CEO in 2022.
Share this job
View 1 more job at Spotlight Sports Group