Head of Demand Generation & ABM, Simbe
$130-250k
Autonomous shelf auditing and analytics solution
Be an early applicant
Autonomous shelf auditing and analytics solution
101-200 employees
Be an early applicant
$130-250k
101-200 employees
Company mission
To leverage AI and robotics in order to elevate the performance of retailers with real-time insights into inventory and operations.
Role
Who you are
- We're looking for a strategic, commercially-minded, and highly collaborative leader to join our marketing organization as Head of Demand Generation & ABM
- The ideal candidate brings a strong blend of demand generation expertise, ABM sophistication, operational rigor, and modern marketing fluency, including AI, automation, intent data, and performance marketing
- 7–15 years of experience in demand generation, account-based marketing, enterprise GTM, or B2B marketing leadership roles
- Proven success building and scaling demand generation and/or ABM programs that drive measurable pipeline growth, customer expansion, and revenue impact
- Strong experience partnering with enterprise Sales and Client Success leaders on strategic account planning and pipeline strategy
- Deep understanding of land-and-expand go-to-market motions and complex enterprise buying cycles
- Experience developing and managing integrated, multi-channel marketing programs across paid, owned, digital, executive, and field engagement channels
- Familiarity with marketing operations fundamentals: MAP management, lead scoring and routing, attribution modeling, UTMs, and SFDC integration
- Demonstrated ability to prioritize across a large account portfolio and develop tiered engagement models that balance personalization with scalability
- Strong commercial acumen and ability to align marketing investments to business outcomes
- Demonstrated success leveraging AI, automation, intent data, and modern GTM technologies to improve targeting, engagement, and operational efficiency
- Experience managing external agencies, consultants, and strategic marketing partners
- Strong analytical mindset with experience using performance insights to optimize strategy and inform executive decision-making
- Familiarity with platforms such as 6sense, HubSpot, Salesforce, Apollo, and other ABM and marketing technologies
- Excellent communication, executive presence, and cross-functional leadership skills
- Deep knowledge of selling to executive retail buyers preferred
- Knowledge of AI, automation, and robotics industries strongly preferred
- Knowledge of the retail technology ecosystem and purchase dynamics strongly preferred
What the job involves
- This role will lead our demand generation engine and account-based marketing strategy—spanning pipeline creation, nurture programs, campaign execution, account prioritization, client expansion, and marketing operations—in service of a land-and-expand go-to-market motion
- This leader will work at the intersection of strategy and execution, shaping how we identify, engage, and grow our most important accounts across both prospect and customer lifecycles
- Working closely with Sales, Strategy, Client Success, Product Marketing, and Commercial Operations, this individual will orchestrate high-impact, insight-driven programs that accelerate pipeline, deepen client relationships, and drive measurable revenue outcomes
- They will manage direct reports and a portfolio of agency partners, and can operate effectively at both the strategic and executional level
- Lead the company's demand generation strategy, spanning top-of-funnel programs, mid-funnel nurtures, and pipeline acceleration initiatives across target accounts and segments
- Develop and own integrated campaign strategy across paid media, email, digital, content syndication, executive engagement, field marketing, and partner channels
- Build and refine lead lifecycle programs to maximize conversion and pipeline contribution across scoring, routing, nurture sequences, and follow-up workflows
- Partner with Sales & Strategy on account prioritization, inbound qualification, and outreach strategies to ensure marketing and sales motions are tightly aligned
- Own the strategy and investment decisions for Simbe's digital marketing programs across paid search, SEO, and AEO, directing an external digital agency to execute against defined goals and performance targets
- Lead the company's account-based marketing strategy across target enterprise accounts and strategic customers. Develop frameworks for account segmentation, tiering, and prioritization to ensure resources and investments are focused on the highest-impact growth opportunities
- Balance high-touch, personalized programs for top-tier accounts with scalable programmatic approaches across the broader account portfolio
- Partner with commercial leadership to align ABM investments to pipeline, expansion, and revenue goals and orchestrate account influence via Simbe's advisor, technology, channel, and investor partners
- Drive account-based programs across both new business and existing customer motions, with a strong emphasis on client expansion and long-term account growth
- Partner with Strategy, Client Success, Sales, and Product Marketing to deepen executive relationships, increase engagement across buying groups, support product adoption, and surface expansion opportunities within strategic accounts
- Develop integrated lifecycle programs that support account progression and client engagement across every stage of the customer journey
- Direct Simbe's Marketing & Sales Operations agency to manage MAP administration, lead lifecycle and scoring, data segmentation, UTM governance, attribution modeling, and SFDC mapping—ensuring campaign performance is measurable, lead flow is reliable, and reporting is accurate
- Establish clear performance metrics and reporting frameworks tied to pipeline influence, account engagement, customer expansion, and revenue outcomes
- Implement a continuous test-and-learn approach across messaging, channels, and tactics to optimize performance and maximize ROI
- Partner with Commercial Operations to improve targeting, attribution, and account engagement visibility over time
- Leverage AI, automation, intent data, and emerging technologies to improve personalization, identify buying signals, accelerate campaign execution, and scale account engagement programs more effectively
- Continuously evaluate new tools, approaches, and workflows that improve efficiency, account insights, and marketing effectiveness across the funnel
- Champion a modern, data-informed, and experimentation-driven approach to demand generation and ABM
- Act as a strategic thought partner to sales and strategy teams in developing coordinated account strategies for top-priority accounts and segments
- Collaborate cross-functionally with Product Marketing, Commercial Operations, and the broader marketing team to align messaging, targeting, account intelligence, and go-to-market execution
- Manage external agencies, consultants, and specialized marketing partners where appropriate to extend team capacity and capability
Our take
Inventory management has never been the highlight of working in retail - it's a task that often feels like a chore. However, given its nature as a large-scale data collection and management endeavour, it's undeniably ripe for automation. Something Simbe Robotics is taking advantage of through its autonomous shelf auditing and analytics solution.
Distinguishing itself from competitors through its focus on front-of-store operations. Its automation solution enables retail associates to maintain optimal stocking levels, ensure product placement accuracy, and display correct price tags, all while enhancing the overall shopping experience.
Its accomplishments over the past year, including servicing top global retailers and processing billions of shelf photos and product analyses, showcase the company's commitment to delivering real value in the retail sector. Along with recent funding under its belt, Simbe is poised to expand its presence in the retail industry, sharing its vision to enhance the retail experience through AI and robotics with more partners worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2024
$50m
SERIES C
Jul 2023
$28m
SERIES B
Total funding: $104m
Company benefits
- Comprehensive health plans
- Culture of learning
- Flexible time off
Company HQ
Oyster Point, South San Francisco, CA
Leadership
Brad Bogolea
(Co-Founder & CEO)Previously Co-Founded i-conserve where they served as CEO. They then worked at Greenbox Technology and Silver Spring Networks as Product Manager before co-founding Simbe Robotics in 2013.
Mirza A. Shah
(Co-Founder & CTO)Graduated from Penn State University with an M.S. in Computer Science and Engineering. They then went on to found the robotics company Emoto Robotics.
Jeff Gee
(Co-Founder & CDO)Graduated from the Academy of Art University with an MFA in Industrial Design. Previously an Industrial Designer at Suitable Technologies and Willow Garage.
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