Growth Marketing Manager, Oneplan
+ Bonus + Options / growth shares
Collaborative event-planning platform
Job no longer available
Collaborative event-planning platform
21-100 employees
Job no longer available
+ Bonus + Options / growth shares
21-100 employees
Company mission
To revolutionize how events and venues are planned, with their all-in-one suite of tools and visualisation capabilities.
Role
Who you are
- It requires someone with strong analytical abilities, strategic and executional excellence, experience in managing agencies, and a natural instinct for high quality creative advertising
- We’re looking for a pro-active, talented Growth Marketing specialist with 5+ years experience running digital advertising campaigns on Google, Meta and other platforms
- Analytical, data-savvy Marketer, who enjoys both the autonomy to own this Growth function and the collaboration with other team members to ensure stakeholder objectives are met
- Confident to review and interpret data about the performance of campaigns, and able to turn this into easily digestible reports for anyone in the business to view
- Pro-active, self-starter with the experience to make independent decisions and provide reports reflecting on performance and proposing tactical initiatives
- Comfortable in managing multiple projects at once, across different international markets, including taking on new, unfamiliar tasks and ‘learning on the job’
- Highly organised, detail-oriented and able to deliver in a fast-paced environment
- Excellent communication skills with colleagues and partners
- Comfortable requesting and receiving feedback, and responding with amended ideas or outputs as required
- Tech-savvy, open to learning new tools and skills to continuously progress creative output
What the job involves
- The Marketing team at OnePlan is responsible for acquiring new users and customers to help grow our SaaS business
- This role is fundamental in doing that, spanning Digital Advertising, Demand Generation and Campaigns, aligned to our full-funnel Marketing model
- Develop and execute a growth strategy centred on user acquisition, retention and revenue growth, aligned to company objectives
- Monitor and analyse the day-to-day changes and trends in our user acquisition results to continuously improve metrics including CPA, CAC and LTV
- Create regular reports on growth marketing performance, using Google Analytics (GA4), AdInvestor and other tools, with tactics for on-going optimisations
- Manage our UK-based digital advertising agency on all aspects of our Performance Marketing activity with channels include Paid Search, Paid Social and Display
- Lead our Demand Generation activity to deliver a consistent volume of Marketing Qualified Leads for the Sales team, via the distribution of eBooks, Reports and other existing content
- Run x-channel Marketing campaigns to drive user growth, retention and reactivation aligned to strategic and tactical business objectives
- Ensure our digital advertising is optimised for our ideal customer profiles, with appropriate targeting in place, and regularly refreshed image, video and text creative in partnership with our Creative Lead
- Establish and deliver best-practice performance marketing activity and aligning this with wider messaging by maintaining a clear visual representation of what messages are in market, where and when against business strategy
- Collaborate with cross-functional teams, especially Sales, Product and Customer Success, to ensure our advertising, lead generation and campaign activity is optimised for our company goals
- Ensure all technical aspects of our Acquisition funnel work smoothly, to empower the analysis and reporting of our user acquisition, in collaboration with our Data and Development teams
- Oversee the team’s use of Hubspot, to ensure alignment of campaigns and automated emails, and track performance against user acquisition objectives
Our take
The event planning industry has experienced a huge overhaul over recent years. But even prior to the shake-up of in-person events, the process was hindered by non-integrated, non-specialist tools that created headaches for collaboration and logistics. OnePlan is looking to change that, with their all-in-one event planning, designing, and management platform.
Their tool suite includes familiar solutions for crowd, traffic, and staff management. But it’s their VenueTwin tool, providing 3D interactive renderings of sites and stadiums, which gives the company a real edge. It aligns nicely with a growing appetite across various industries for virtual visits and remote collaboration - similar visualisation tools have swiftly become industry standard in architecture and interior design, for example.
With over 5,000 event clients worldwide, including music festivals, NBA and Premier League teams, the award-winning company has helped plan 25,000+ events for its substantial roster of impressive clients.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2023
$6m
EARLY VC
Apr 2022
$5.3m
EARLY VC
Total funding: $15.6m
Company benefits
- Competitive compensation and benefits
- A flexible, remote role based in the UK or USA East Coast
- Quarterly / Half-year company meet-ups in different global locations
- Be part of a fast-growing start-up revolutionising live events
- You’ll have a high degree of autonomy and responsibility, in a company whose future every team member can influence and shape
Company HQ
Old Street, London, UK
Leadership
Paul Foster
(Founder)Has over a decade's worth of experience in high-profile event planning, including projects like the Olympics, the Commonwealth Games, and the 2022 Fifa World Cup.
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