Social Media Manager, Whatnot
$126-140k
Live stream platform & marketplace
Be an early applicant
Live stream platform & marketplace
1001+ employees
Be an early applicant
$126-140k
1001+ employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
- As a Social Media Manager you should have 2–5 years of experience managing social media for a brand (preferably startup or high-growth environment) plus:
- Proven track record of creating content that drives engagement and growth
- Deep understanding of internet culture, trends, and humor
- Deeply obsessed with what makes content perform—hooks, pacing, retention, and why people keep watching
- Highly proficient in short-form video creation (TikTok, Reels, Shorts)
- Strong editing skills and familiarity with tools like CapCut, Premiere, or similar
- Comfortable both behind and in front of the camera, with a natural on-screen presence when needed
- Operates with a high-output mindset, consistently creating and testing multiple pieces of content per week
- Self-starter who thrives in a scrappy, fast-paced environment
What the job involves
- We’re hiring a Social Media Manager to help us create standout, high-performing content across platforms, with an emphasis on TikTok
- This role is deeply hands-on and focused on developing content that drives engagement, reach, and cultural relevance
- You will be responsible for end-to-end content creation, from ideation to execution to performance analysis
- You’ll own content creation across social platforms, with a focus on TikTok
- Concept, shoot, edit, and publish content at a high velocity
- Identify trends, formats, and hooks that drive performance
- Rapidly test and iterate on content ideas based on performance data
- Analyze content performance and double down on what works
- Collaborate with sellers, creators, and internal teams to produce engaging content
- Contribute to overall social strategy while staying deeply involved in execution
Our take
Live shopping is changing the way people engage with eCommerce and Whatnot is one of the key platforms driving this shift. The company operates across the US, UK, and Europe, where millions of people connect each day to buy, sell, and build communities around shared interests.
Founded in 2019, Whatnot allows real-time auctions where buyers can watch sellers showcase products and share their expertise, creating a more interactive and personal shopper experience. Sellers include individual creators and small businesses who use live shows to reach audiences and grow their online presence.
As of 2025, the company reports over $6B in sales, with sellers earning significantly more on average than other major marketplaces. And with a range of investor support, Whatnot is committed to developing new ways to make online shopping more social and community-driven.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
Jon Malkemus, VP Product Design
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Venice, Los Angeles, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder & CTO)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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