Content Specialist, Nexthink
Account Based Marketing
Digital employee experience management
Open for applications
Digital employee experience management
501-1000 employees
Open for applications
501-1000 employees
Company mission
Nexthink's mission is to delight people at work by helping IT to shape smart and productive workplaces.
Role
Who you are
- 2-3 years of experience in content marketing, preferably within B2B tech or a B2B agency
- Proven experience in creating successful content strategies for ABM or demand generation
- Strong experience in content writing and copywriting, with a diverse portfolio of content formats (e.g., blogs, social media, emails, eBooks, scripts)
- Ability to analyze data and make informed, data-driven content decisions
- Strong editing and proof reading skills with exceptional attention to detail
- Proven ability to convert complex concepts into clear, consumable content
- Experience managing multiple projects and working with cross-functional teams
- Curiosity and a proactive approach to learning and tackling new projects across various formats and topics
- Ability to thrive in a fast-paced environment and collaborate with multiple stakeholders
- A growth mindset with a passion for innovation and challenging the status quo
- Experience with CRM tools (e.g. Salesforce), Pathfactory and 6Sense is preferred
- Comfort with data analytics to track content performance and inform strategy adjustments
What the job involves
- We are seeking a talented Content Marketing Specialist to join our dynamic Account Based Marketing (ABM) team
- This role offers the opportunity to drive ABM success by creating and delivering impactful content that accelerates account progression and business growth.
- You will be responsible for crafting and executing customized, account-specific content to accelerate target accounts through the sales funnel.
- This role involves writing and editing high-quality content to accelerate pipeline and account engagement.
- You will work with the ABM Managers to create engaging, cohesive content campaigns while ensuring that all materials are aligned with the brand voice, style, and tone.
- Work with the EMEA and NA ABM Managers to understand the needs of the acceleration accounts in each region
- Develop and execute customized account-specific content that drive accounts from introduction through to proof of concept
- Develop audience specific content to generate engagement and conversations with other influencers and stakeholders with the account
- Work with product marketing to effectively roll out and develop sales plays for a ‘group’ of acceleration accounts
- Collaborate with customer advocacy to ensure compelling case studies are created to support acceleration accounts
- Write clear, compelling, and conversational copy for a variety of formats (eBooks, blogs, case studies, whitepapers, infographics, etc.) – whatever is required for account needs
- Collaborate with the ABM Managers and Sales Teams to align content with account strategy, industry trends, and prospect pain points
- Own the creation of personalized account landing pages and other sales enablement materials
- Manage the distribution of content via ABM Managers / Sales, Demand Center of Excellence and other platforms such as Outreach
- Customize content delivery across digital platforms (where required) to engage target acceleration account audiences effectively
- Collaborate with product marketing, demand generation, field marketing, content marketing, customer advocacy and sales teams to develop account-specific content that addresses the unique challenges of stakeholders
- Work with product marketing & SMEs to distil complex information into easy-to-understand, impactful content for sales teams
- Collaborate with design, video, and other creatives to bring content to life
- Analyze content performance metrics and adjust strategies based on data-driven insights and feedback from ABM Managers to improve future efforts
- Utilize AI tools to enhance copywriting efforts and scale ABM while maintaining authenticity and driving efficiency
Salary benchmarks
Our take
Bad experiences with IT environments cost companies 100 hours per person each year. In order for businesses to avoid those hours of lost productivity, they need to ensure that their employees' digital experience is working for them.
That's where Nexthink's digital experience platform comes in. Its platform combines monitoring, user engagement, analytics, and automation — all from the employee’s perspective. Using one platform, companies are able to handle all parts of their employee's digital experience cycle, from issue detection to employee engagement. Not only does this allow for businesses to be more productive, it also leads to happier employees no longer bogged down by frustrating IT failures.
The company boasts over 1,100 enterprise customers with more than 15 million employees between them. With offices across the globe, its existing customer base is already large. Nexthink has remained focused on further innovation and partnerships, adding capabilities such as conversational AI. The increase in companies looking to invest in digital employee experience tech is set to keep Nexthink on its existing growth trajectory.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2021
$180m
SERIES D
Nov 2018
$85m
SERIES C
Total funding: $336.2m
Company benefits
- Flexible working
- Life insurance
- Critical illness cover
- Income protection
- Pension plan
- Maternity & Paternity leave
- Car allowance
- Job training and professional development
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company values
- Positive Attitude - Negativity gets you nowhere. We face challenges with a positive attitude
- Getting Things Done - We are always looking for the fastest and smartest way to get the job done
- One Team - We are all in this together
- Continuous Improvement - Our desire to learn and improve never stops
Company HQ
Prilly, VD
Articles
Leadership
Pedro Bados
(CEO)Previously worked as an Artificial Intelligence Researcher before co-founding Nexthink in 2004.
Patrick Hertzog
(User Experience Officer)Before co-founding Nexthink, they worked as a Research Assistant at a polytechnic school in Switzerland.
Diversity, Equity & Inclusion at Nexthink
- Multinational and multilingual
- Committed to hiring a genuine representative workforce
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