Senior Product Manager, PulsePoint
Campaign Management
$170-180k
+ 17-18k Target annual bonus based on company and individual performance
Healthcare marketing data company
Be an early applicant
Healthcare marketing data company
201-500 employees
Be an early applicant
$170-180k
+ 17-18k Target annual bonus based on company and individual performance
201-500 employees
Company mission
To use real-time clinical data to help boost the healthcare industry and improve patient outcomes.
Role
Who you are
- 6+ years product management experience in adtech, with at least 3 years directly on DSP or campaign management workflows
- Programmatic platform (DSP, DMP, or ad server) experience required
- Analytical approach to UX & SaaS enhancements and revenue-focused roadmap planning
- Health experience a plus
- Experience with at least one of the following a plus: CTV, paid search, social, email, YouTube
What the job involves
- We are looking for a Senior Product Manager, Campaign Management to join our brilliant Product team!
- Product Managers at PulsePoint relentlessly pursue increased adoption of our platforms by listening to user feedback and ideating new ways to help clients achieve their goals
- They constantly monitor both market feedback and product usage to better understand how our clients use the platform today and where we can evolve to capture new opportunities
- The Senior Product Manager, Campaign Management will help us expand all of PulsePoint’s offerings under one new unified Platform, taking it beyond its capabilities and pushing the boundaries of our unified omnichannel toolkit
- Examples include projects in all of the following functions our clients use our platform for: research, segmentation, planning, personalization, orchestration, optimization, measurement and reporting
- Innovate and ideate with a constant focus on building new data-driven products that drive a sustained and competitive differentiation for PulsePoint in the market
- Articulate the vision in a compelling business case
- Translate business strategy into the product roadmap, making critical decisions about what features to build and what order to build them in
- Collaborate and communicate with various technical and business teams to launch seamlessly, collecting feedback from other teams & clients and integrating that feedback back into the roadmap
- And finally work with Marketing and Sales to develop compelling positioning, value proposition and selling tools
- An excellent Product Manager at PulsePoint is one who keeps in mind the long-term vision of the product while driving short-term results, has the customer intuition to get there, and has the authority/integrity to lead the team along the way – very much a mini CEO when it’s done right
- Own and maintain the roadmap for a major product stream (DSP Campaign Management), balancing customer needs, commercial priorities, and long-term strategy
- Lead end-to-end execution of key initiatives, from defining strategy and business cases through launch and adoption, ensuring alignment across multiple business units
- Act as the product “CEO” for campaign workflows, making tradeoff decisions that maximize customer and company value
- Communicate progress, risks, and strategic impact to executive leadership, influencing company-wide priorities where needed
- Partner with Engineering, UX, Data, and Operations to ensure delivery of high-quality features, while continuously refining workflows and user experience
- Represent the product internally and externally, supporting Marketing and Sales in positioning and engaging with clients and partners
- Mentor and support junior PMs, helping to build a strong, scalable product management practice
- What you’ll accomplish:
- Propel the PulsePoint Platform in two or more omnichannel functions
- Increase integration and adoption of MedScape/WebMD tools and offerings into the PulsePoint Platform
- Gain trust of key business stakeholders
- Ability to fully lead projects from start to finish
- What success looks like:
- Roadmap clarity and alignment across leadership and stakeholders
- Increased adoption and retention driven by clear improvements in campaign management workflows
- Recognition as the internal and external expert on DSP campaign management
- Delivery of cross-functional initiatives that drive measurable impact for clients and revenue growth for PulsePoint
- How your success will be measured:
- Retention rate of clients
- NPS scores
- New feature adoption
- Successful planning and execution of projects across multiple business units
Application process
- Initial Phone Screen (30 mins)
- Hiring Manager Video Interview (45 mins)
- Team Interview (1:1s with 2-3 team members, 30 mins each)
- Case Presentation (20-30 mins presentation, 15 mins Q&A)
- Executive Interviews with CTO & CPO (30 mins each)
- Reference Checks (2-3 references)
Our take
PulsePoint is a healthcare tech provider that uses real-time data to provide insight into patients. It uses machine learning and programmatic automation to better understand this data, enabling clinical diagnoses and solutions to be delivered more quickly and accurately.
With its range of analytics solutions, PulsePoint aims to improve predictive aspects of healthcare. The company recently launched its Signal technology, which draws together a range of physician-to-patient data, enabling healthcare organizations to cross-reference with their own information to gain fresh insight.
The global Big Data market for healthcare is expected to be worth $78 billion by 2027, according to an analysis by Emergen Research, and PulsePoint is setting out to be a big part of this growing sector. Having been acquired by Internet Brands in 2021 but remaining an independently run entity, it will benefit greatly from the expertise and market reach of its parent company and their portfolio of health media companies, including WebMD and Medscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2013
$3m
EARLY VC
Jan 2013
$3m
EARLY VC
Total funding: $15.5m
Company benefits
- Dollars and Sense: 401(k) match
- Happy + Healthy: Comprehensive medical plans, affordable medical, dental and vision options, 100%-paid life & disability insurance
- Break a Sweat: Free virtual fitness classes, Better Yourself Wellness program
- Always Learning: Generous annual tuition reimbursement, ongoing team trainings
- Take a Load Off: Paid vacation, sick time, and company holidays (including a floating holiday)
- Good Ol' Fun: Team-building events, happy hours, holiday celebrations, and more!
Company HQ
Midtown East, New York, NY
Leadership
Sloan Gaon
(CEO)Qualified as an Attorney before moving into Management roles at TurboChef, RegistryPro, MIVA, and more organizations. They then left their role as General Manager of GrubHub in March 2012 to found PulsePoint in July 2012.
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