Head of Field Marketing, Workday
Benelux (Dutch Speaking)
More information about location
Enterprise management cloud platform
Be an early applicant
Enterprise management cloud platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- 15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment or complex matrix structures
- A business degree or equivalent
- Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
- Knowledge of the local enterprise software market, preferably within HR and/or Financial applications
- Strategically-minded but willing to be very hands on and get programs executed
- Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline
- Ability to work with people at all levels of an organization including executive management, sales, and marketing
- Willing to travel within EMEA and to HQ in the USA occasionally
- You speak and write English and Dutch fluently
- Track record of team building and leadership
What the job involves
- The Benelux Regional Field Marketing Team is responsible for pipeline generation in The Netherlands, Belgium and Luxembourg through the execution of demand generation activities across outbound and inbound campaigns and events
- The team works closely with the local field sales, solution consulting, partner executives and value management teams by communicating plans and aligning campaigns to business objectives. You will also align team members in the region that may have separate reporting lines, including communications, digital, content and customer advocacy
- We are looking for a Principal, Field Marketer based in Amsterdam to lead our local team and support our growth strategy in the Benelux. You will work closely with the other members of the Marketing, Sales and Professional Services teams to build brand awareness and pipeline for the business
- You will ensure we exceed our growth targets and bring ever more focus to our execution. This is both a strategic and hands-on position. This role is located in Amsterdam and will be a key part of the North and Emerging Markets marketing management team as well as the Benelux business management team
- You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Amsterdam office and report to the Head of Marketing, North and Emerging Markets
- Tightly integrate with the sales team on a regular basis to drive planning and execution, ensuring timely and open communication channels
- Ensure flawless execution across all planned marketing activities, aligning with the entire EMEA marketing team to drive successful outcomes
- Align Marketing plans to the business priorities in the Nordics
- Develop annual marketing plan with your team for the region designed to create awareness and build pipeline for Workday’s core solutions
- Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results
- Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services
- Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns
- Coach and develop the Benelux local marketing team
- Analyze campaign performance and make recommendations for optimization and future enhancements
- Manage project budgets and take responsibility for tracking and monitoring campaign spend
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
Company values
- Employees - Most fundamentally, people are the core of our business. Without them, we would not have a business. We hire the best and expect great accomplishments
- Customer service - Every investment and decision we make has our customers in mind, and we pull out all stops to make the satisfaction of our customers paramount
- Innovation - We aim for innovation not only in our development organization but also in the way we approach all aspects of our business
- Integrity - We say what we mean, and mean what we say. We stick to our commitments, treat everyone equitably, and communicate openly and honestly
- Fun - We also feel it’s important to have a sense of humor. We like to laugh—it makes our work that much more enjoyable. We also invest in community and company events that help our employees and their families feel a connection to Workday beyond business as usual
- Profitability - Long-term economic success is what helps us provide employees and customers with the best productivity tools, solutions, and services. While important, profitability is not why we exist. Simply put, at Workday we exist to make and provide great products and services
Company HQ
Pleasanton, CA
Articles
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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