Senior Director of Brand and Content, Hostaway
+ Stock Options
More information about location
Vacation rental software for property managers
Posted today
Vacation rental software for property managers
201-500 employees
Posted today
+ Stock Options
More information about location
201-500 employees
Company mission
To partner with property managers in the growth of their business by providing solutions to achieve their goals.
Role
Who you are
- 12+ years of progressive experience across content, brand, and/or creative leadership, with significant experience in B2B SaaS marketing
- 5+ years of experience building and leading teams, including hiring senior talent and developing high-performing creative or editorial professionals
- Experience marketing to SMB or mid-market SaaS buyers, ideally in a high-velocity, transactional sales and marketing environment
- Proven ability to build a SaaS marketing function or sub-function from the ground up, including strategy, team structure, workflows, tools, and execution standards
- Strong understanding of SaaS GTM motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement
- Strong editorial instincts, storytelling ability, and creative judgment, with a clear sense of what makes B2B SaaS content and creative effective
- Hands-on fluency with AI tools for content, brand, and creative work, including a practical point of view on where AI improves quality, speed, and scale
- Strong cross-functional leadership skills, executive presence, and a track record of connecting brand, content, and creative work to measurable SaaS business outcomes such as pipeline, revenue, retention, and category authority
What the job involves
- Hostaway is looking for a Senior Director of Brand and Content to build and lead the brand, content, and creative engine for our next stage of growth as a leading B2B SaaS platform for professional short-term rental operators.
- This is a high-impact SaaS marketing leadership role for someone who can shape our market narrative, elevate our category presence, and create content and creative programs that support awareness, pipeline, customer acquisition, and revenue growth
- You’ll build the function largely from the ground up, including the team, operating model, workflows, AI-enabled production systems, and quality standards.
- This role will partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to ensure Hostaway’s brand, content, and creative output is aligned with SaaS GTM priorities, buyer journeys, product launches, demand generation, and measurable business outcomes
- Build and lead a team that will own the modern content engine that produces high-quality, high-velocity editorial, thought leadership, and demand-supporting content
- Build and lead a small team that will define and own Hostaway's brand strategy, positioning, narrative architecture, and visual identity system for a fast-growing global vertical SaaS company
- Build the in-house Creative team from scratch including designers, copywriters, motion/video, and production talent
- Across Content/Brand/Creative, utilize AI teammates who will drive efficiency while humans drive quality, designing workflows where generative tools handle research, drafting, variation, localization, and asset production, while humans own strategy, narrative, taste, and final quality
- Partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations and Product to align brand, content, and creative to support GTM priorities and drive revenue growth
- Hire, mentor, and develop the brand, content, and creative team, making smart early bets on senior leaders, hands-on makers, and hybrid AI-native talent
- Decide the right mix of in-house team, agencies, freelancers, and AI-augmented partners; manage vendor relationships and budget accordingly
- Define KPIs across brand health, content performance, creative effectiveness, AI productivity gains, LLM/AI discoverability, and revenue contribution
Our take
Hostaway is an all-in-one vacation rental software solution designed to help property owners streamline and grow their businesses. Hostaway’s product provides property owners a way to present their services to the wider market, making them available on different platforms through the use of its multi-integration software.
What makes Hostaway unique is its comprehensive property management ecosystem. Beyond just listings, the platform allows clients to manage their properties across a wide range of platforms, including Airbnb, Booking.com, and HomeAway. It also integrates with other key services like Stripe, Expedia, and Tripadvisor, offering customisable solutions that support the diverse needs of vacation rental hosts.
It also had impressive growth over the past five years, with revenue doubling to tripling each year. Alongside this, it raised substantial funding in 2024 to fuel its expansion across Europe and accelerate product development. This, in turn, resulted in Hostaway becoming the first Unicorn in the STR PMS sector. With its strong track record and clear vision for the future, Hostaway has a clear road ahead.
Freddie
Company Specialist at Welcome to the Jungle
Insights
84% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2024
$398.1m
GROWTH EQUITY VC
May 2023
$175m
GROWTH EQUITY VC
Total funding: $575.9m
Company benefits
- Company stock options provided to every role
- Career advancement opportunities
- Dynamic international culture
Company HQ
Kamppi, Helsinki, Uusimaa
Leadership
Marcus Räder
(Co-Founder & CEO)They have previously served as Product Manager and then Advertising Operations Manager at Kiosked, before moving to be Product Manager at Yousician.
Saber Kordestanchi
(Co-Founder & CSO)They co-founded OrumITC before moving to serve as a Software Engineer at booncon and then Kiosked. They were CTO and COO at Hostaway before becoming CSO.
Ken Weary
(COO)An accomplished international SaaS Executive and Operations Leader specializing in scaling B2B companies to new heights. They joined Hostaway in 2024 as COO.
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