Marketing Developer, Blacklane

• Proficiency (3+ years) in web development languages TypeScript, with NextJS (a React framework), CSS, HTML and knowledge of modern frameworks
• Proven experience as a frontend marketing developer or similar role, with a focus on supporting cross-functional marketing teams
• Expertise with headless CMS platforms (Contentful) and familiarity with app ecosystems
• Understanding of SEO principles, digital marketing, and data tracking technologies (Tableau, etc.)
• Experience working closely with Product and Engineering teams in an agile environment
• Knowledge of Google Tag Manager
• Problem-solving mindset with the ability to communicate technical solutions effectively to non-technical stakeholders
• Excellent collaboration skills and experience working in a fast-paced, cross-functional environment

Desirable

• We are looking for a highly skilled and collaborative Frontend Web Marketing Developer to join our team. This role will be pivotal in bridging the gap between the Marketing and Product & Engineering teams
• You will provide technical support and implement solutions across various marketing functions, including our SEM, SEO, CRM, and paid media teams
• Additionally, you’ll bring expertise in creating automated content solutions and integrating AI systems into our web platforms, driving efficiency and innovation in our digital marketing strategies
• Collaborate with the Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions
• Support the integration and maintenance of headless CMS platforms (primarily Contentful) and ensure marketing content is efficiently managed and deployed
• Ownership, implementation, and monitoring of frontend tracking solutions for google tag manager and braze
• Act as a liaison between Marketing and Product & Engineering teams to identify and solve technical challenges that may impact marketing performance or campaigns
• Develop custom solutions or enhancements for marketing operations, landing pages, or email campaigns
• Design and implement automated content generation systems to scale marketing efforts and improve efficiency
• Integrate AI-powered tools and technologies into our web platforms to enhance personalization, content recommendations, and marketing automation
• Troubleshoot and provide technical support for issues reported by non-developer stakeholders and propose effective solutions
• Contribute to the continuous improvement of our tech stack, especially in terms of CMS efficiency, SEO, and data-driven marketing efforts
• Stay updated on industry trends and best practices in both marketing and development, particularly around AI and content automation