Conversion Rate Optimization Specialist, ServiceTitan

• 1-2 years of experience in a digital marketing or CRO-related role
• Experience running and analyzing tests on web pages, email campaigns, or paid media
• Familiarity with web analytics tools (e.g., Google Analytics, Amplitude)
• Strong analytical skills and a data-driven mindset
• Ability to translate data into actionable insights
• Excellent communication and collaboration skills
• A proactive and curious approach to problem-solving
• Bachelor's degree or equivalent experience in Marketing, Business, or a related field

Desirable

• This is an exciting opportunity to shape our digital strategy, working across web, email, and paid media to maximize conversions and enhance user engagement
• We're looking for someone with a solid foundation in experimentation and a desire to grow alongside a rapidly expanding company
• You'll be instrumental in driving our experimentation efforts, identifying opportunities to improve conversion rates, and implementing data-driven strategies. You'll work collaboratively with cross-functional teams to design, execute, and analyze experiments. This role offers the flexibility to explore different areas of CRO, allowing you to develop your skills and contribute to our overall growth
• In practice, that means you will design, implement, and analyze A/B tests, multivariate, and personalization experiments on web pages
• Hypothesis Development: Develop data-driven hypotheses based on user behavior, market trends, and business objectives
• Data Analysis & Reporting: Utilize analytics tools (e.g., Amplitude, Google Analytics) to identify key performance indicators (KPIs), track experiment results, and generate actionable insights
• Collaboration & Communication: Work closely with designers, developers, and marketing teams to implement and optimize experiments
• Performance Monitoring: Monitor website performance, user behavior, and campaign results to identify areas for improvement