Refer-a-Friend & SMS Opt-in Program Manager, IDT

• Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a related field
• 3 years of experience in Marketing
• Proven track record of driving measurable results in customer acquisition, engagement, and retention
• Experience working with both digital and retail channels is highly preferred
• Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies
• Experience with referral marketing platforms and SMS marketing platforms
• Exceptional communication (written and verbal), interpersonal, and presentation skills
• Proactive, self-starter with a strong attention to detail

Desirable

• We are seeking a highly motivated and results-oriented Refer-a-Friend & Optin Program Manager to drive the strategy, execution, and optimization of our customer referral and drive users consent and engagement across all digital touchpoints
• This includes, marketing programs across both our retail stores and digital platforms
• This individual will be instrumental in expanding our customer base, increasing brand loyalty, and driving measurable revenue growth through these critical customer engagement channels
• Develop and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting clear objectives, KPIs, and success metrics
• Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization
• Collaborate with Product, Engineering, and IT teams to ensure seamless integration and functionality of referral tracking and redemption mechanisms across digital platforms
• Design and implement compelling referral incentives for both referrers and referred friends, regularly analyzing performance and iterating based on data
• Develop and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through various marketing channels (email, social media, in-store signage, website banners, etc.)
• Monitor and analyze program performance, identifying trends, areas for improvement, and opportunities for growth
• Conduct A/B testing on various program elements (messaging, incentives, creative, call-to-actions) to optimize performance
• Optin Program Management (Retail & Digital):
• Improve the overall strategy for the marketing club, encompassing both transactional and promotional messages for retail and digital customers
• Design promotions or offers to increase participation
• Manage the growth of our subscriber base through various opt-in strategies (apps, promotions, in-store signage, QR codes, whatsapp, email)
• Collaborate with retail operations and store managers to ensure effective in-store promotions and sign-up processes for the SMS club
• Ensure compliance with all relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.)
• General & Cross-Functional Responsibilities:
• Establish and report on key performance indicators (KPIs) for programs, providing regular updates to leadership (Conversion rates, churn, etc)
• Develop and manage program budgets
• Collaborate closely with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure program alignment and success
• Conduct competitive analysis to identify best-in-class referral and SMS strategies
• Proactively identify and troubleshoot any issues related to program functionality or customer experience