Marketing Data & Insights Analyst, Pointclickcare
Canada
$85-92k
Technology for long-term care providers
Job no longer available
Technology for long-term care providers
1001+ employees
Job no longer available
$85-92k
1001+ employees
Company mission
To advance healthcare technology and make a meaningful impact on the lives of millions.
Role
Who you are
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 5+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- Experience in analyzing content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Experience in Using available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Experience in working with marketing, sales and SDR teams with strong presence and presentation skills in a fast paced environment
- Business acumen, strategic thinking, business process development, analytical and problem-solving skills
- Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
- Strong collaborative teamwork orientation with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
- Detail oriented with ability to translate quantitative data analytics into actionable recommendations
- Ability to communicate and present story-telling insights in ways that Marketing team members as well as Marketing and Executive Leadership and other functions will understand and take decision
- Curious Analytical thinker, you find and solve problems to increase performance
- Rational/logical
- Flexible/adaptable
- Service-oriented
- Penchant for learning
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Experience in working with Salesforce, Google Analytics. Good to have : Big Query, python, Marketo, Bizible
- Experience in working in data visualization tools like Power BI, Looker studio
- Experience with Google Analytics, Salesforce, Data Studio, PowerBI
What the job involves
- As a Marketing Data & Insights Analyst, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy
- You will work with cross-functional teams and multiple data sets to monitor trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders
- You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution
- Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals
- Track, measure and report digital performance to ROI, through all technology platforms and digital channels against planned KPI’s, goals and deliver actionable insights and recommendations
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Partner with all Marketing functions and ensure compliance to set and agreed technology integration processes and SLAs to keep performance measurement as accurate as possible and flexible to support the organizations scalability and growth
- Act as a project manager for the marketing analytics team, helping the team stay up to date with documentation and data governance
- Works cross functionally with: Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance and others tbc
- Success Metrics:
- Stakeholder satisfaction with timely output of a continuous performance reporting model
- Adoption of self-serve reporting by key stakeholders
- Effectiveness/accuracy of key insights reporting capabilities
- Ability to manage different kinds of stakeholders and work collaboratively to achieve common goals
- Ability to drive data driven decision making
- Timely completion of regular tasks
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 2000, PointClickCare is now one of the biggest names in care tech and its software is used by over 26,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company benefits
- Competitive Wages and Bonus Program
- Comprehensive Benefits
- Onsite Cafeteria
- Onsite Gym
- RRSP/401K program with employer matching
- Flexible Paid Time Off
- Work From Home Policy
- Maternity & Paternity Top Up
- Training and Development Programs
- Corporate Discounts Program
- Games Room and Employee Lounge
- Onsite Wellness Services (dental, massage, optometry, etc.)
Company HQ
Mississauga, ON
Leadership
Mike Wessinger
(Executive Chair)Board Member at C100. Was appointed by the Ministry of Health to the Ontario Health Data Council.
Dave Wessinger
(CEO)Previously served as PointClickCare's COO.
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