Senior Paid Media Specialist, Centerfield

• 3+ years of hands-on Paid Search / SEM experience in performance-driven environments, with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
• Deep understanding of auction dynamics, automated bidding strategies, and performance measurement
• Strong analytical ability with expertise working in Excel and interpreting large datasets
• Experience building dashboards or reports using Looker Studio, Tableau, or similar BI tools
• Excellent communication skills with the ability to present insights and influence decisions
• Mindset & Attributes
• Highly detail-oriented with a strong analytical and problem-solving mindset
• Curious, proactive, and constantly searching for optimization opportunities
• Comfortable managing multiple projects in a fast-paced environment
• Collaborative, with the ability to work closely with both technical and non-technical teams
• Bachelor’s degree in Marketing, Economics, Statistics, Finance, or a related field

Desirable

• We’re looking for a highly analytical, performance-driven Senior Paid Media Specialist to support our paid media strategy within our Business Services (B2B) vertical
• In this role, you will be part of our collaborative Paid Media team, supporting acquisition efforts designed to reach high-intent business customers across Google Ads and additional
• Strategically plan, launch, and manage SEM campaigns to drive efficient user acquisition on our Owned & Operated properties, supporting growth goals for our Business Services vertical
• Own end-to-end execution across keyword strategy, bidding, targeting, ad copy, landing pages, and creative testing, ensuring performance aligns with CPA, ROAS, and gross profit goals
• Identify and activate new opportunities across Search, Performance Max, Demand Gen, Microsoft Ads, and emerging platforms
• Proactively uncover optimization opportunities to drive incremental efficiency and volume
• Build and execute structured testing strategies across ad copy, bidding strategies, audience segmentation, and landing page experiences to continuously improve conversion rates and cost efficiency
• Leverage market insights, competitive intel, and platform data to fuel continuous growth and innovation
• Analyze large datasets to uncover trends, diagnose performance shifts, and provide actionable and data-driven recommendations
• Build and present clear, concise performance reports that clearly communicate performance drivers and actionable insights to cross-functional teams and leadership
• Influence strategy across acquisition, creative, and product workflows by translating data into clear insights
• Work closely with teammates across Paid Media, Product, Sales, Data Analytics, and Engineering, to align on campaign strategy, testing roadmaps, and insights
• Stay on top of Paid Search platform changes, beta opportunities, and competitive trends to fuel growth and innovation