Chief Marketing Officer, Wayfair

• A strategic operator and customer-centric leader who combines commercial acumen with creative brand sensibilities
• Someone who thrives in high-velocity, data-driven environments, who can zoom in and out between strategic vision and operational execution, and be passionate about building and leading talented, high-performing teams
• Extensive senior-level experience in marketing, with a strong foundation in leading strategic and operational marketing functions in leadership roles such as VP, Marketing Director, General Manager, or CMO
• Proven success in consumer-facing industries, ideally within eCommerce, retail, marketplaces, or direct-to-consumer (DTC) environments
• Demonstrated ability to manage large-scale marketing budgets ($50M+) and lead large, cross-functional teams across performance, brand, and creative disciplines
• Deep understanding of full-funnel marketing: from acquisition to retention to loyalty
• Fluency in operating in data-rich, technology-led environments, with a collaborative approach to working with analytics, product, and engineering teams
• The skill in influencing executive stakeholders and collaborating effectively across both global and local teams
• Technically proficient in using marketing platforms, measurement tools, and data analytics software (e.g. Excel, Looker, Google BigQuery)

Desirable

• We're looking for a dynamic Chief Marketing Officer to take the helm of a 50-strong marketing team and lead a $100m+ budget across all marketing functions
• With full ownership of customer acquisition, brand strategy, retention, and local campaign execution, you'll drive the next chapter of growth
• Operating at both strategic and hands-on levels to bring global and regional teams into alignment and position marketing as a true business growth engine
• If you're a visionary marketing leader eager to shape the future of our brand across the UK and Ireland, this high-impact executive role is your chance to ignite sustainable growth and make a lasting mark in our core European markets
• Develop and execute the UK and Ireland marketing strategy aligned with Wayfair's global priorities and local customer dynamics
• Own key growth priorities including:
• Customer and traffic acquisition
• Brand awareness and consideration
• Customer retention and loyalty
• Localization of the brand platform and voice
• Sit on the EU Leadership Team, partnering closely with senior executives in Category Management, Pricing, Finance, Operations, and Customer Service
• Act as the key link between local execution and global strategy, collaborating with the Global Marketing organisation, Storefront, Product, Engineering, Data Science, and the commercial leadership team
• Lead all marketing functions across:
• Performance Marketing: Paid Search (Google, Microsoft, CSS), Paid Social (Meta, Pinterest, TikTok, YouTube), Display/ Programmatic, Affiliates, App Marketing
• Brand & Awareness: TV, OOH, CTV, Audio (Spotify, Netflix), PR, Influencer & Organic Social
• CRM & Retention: Email, Onsite Marketing
• Creative & Production: Video, Copy, Art Direction, Design
• Merchandising & Promotions: Curated campaigns, Offers, and Promotions
• Lead a team of experienced senior managers and directors across marketing domains, with full people leadership and organizational development responsibility
• Manage partnerships with internal stakeholders and external agencies to ensure delivery excellence across all campaigns
• Leverage Wayfair's proprietary in-house martech stack and external tools including GBQ, Looker, Excel, Google Analytics, Google Marketing Platform
• Champion a performance-driven culture with rigorous marketing science methodologies:
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• Incrementality testing and lift measurement
• Drive experimentation and continuous optimization across all channels to maximize impact