Analytics Engineer, Earnin
MarTech
$139.5-170.5k
+Equity
2 days a week in office (Palo Alto, CA)
Paycheck advance service for employees
Job no longer available
Paycheck advance service for employees
201-500 employees
Job no longer available
$139.5-170.5k
+Equity
2 days a week in office (Palo Alto, CA)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- Bachelors in Business, Marketing, Analytics or related fields
- 2+ years of experience in the Analytics space
- Familiarity with business intelligence tools like Tableau
- Knowledge of Customer Data Platforms and marketing automation tools like Braze, Liveramp
- Good project management and collaboration skills with cross-functional teams
- Strong problem-solving, analytical skills with ability to analyze data to drive business decisions
- Technically conversant and forward thinking in areas of channel activation, orchestration, AI and marketing optimization
- Experience working with vendors preferred
- Proficiency in SQL strong preferred
- Marketing domain knowledge strongly preferred
What the job involves
- Join us as a Analytics Engineer, MarTech, and a key member of the Engineering team at EarnIn!
- You’ll help us shape a world-class MarTech organization by using your analytical skills to define, build, evangelize, measure, and monitor data, analytics, technology, and AI solutions for marketing functions at EarnIn
- This role will be critical in how we build our marketing technology stack, power analytics for business and marketing priorities, drive data-backed campaigns, deliver value across the consumer lifecycle, and measure performance for future optimizations
- Define, own, maintain and upgrade marketing technology stack
- Manage and optimize the Customer Data Platform to ensure efficient data collection and activation. Manage data sources and destinations to ensure comprehensive data coverage
- Integrate CDP with various marketing tools to ensure seamless data flow. Oversee the setup and maintenance of marketing automation platforms (e.g., Braze, Liveramp)
- Ensure data is collected from all relevant sources and properly routed to appropriate destinations for analysis and action
- Ensure these platforms are effectively integrated with other internal systems and data warehouses to support marketing campaigns and initiatives
- Define principles for defining the broader taxonomy for event (and properties) and user attributes/traits for marketing communications
- Review, approve, audit and clean up of events & attributes on an ongoing basis to adhere to principles and keeping within data usage limits
- Plan and execute timely upgrades to SDKs, ensuring compatibility with current systems and minimal disruption to business operations
- Cross functional program management
- Interface with marketing stakeholders to understand business KPIs, data and technology needs, prioritize marketing technology investments, and deliver with high quality
- Coordinate with marketing, product, engineering, ML and external vendors to align project goals, timelines, and resources
- Develop detailed project plans, including scope, milestones, success criteria and timelines
- Maintain regular communication with stakeholders to provide updates on project status, risks, and issues
- Web marketing / Ad platform integration for spend optimization
- Understand business objectives and define solutions to integrate with ad platforms (Google, Meta, TikTok, affiliate networks etc.) via APIs to onboard new channels, optimize ad campaigns and push smart signals to ad platforms to improve ad performance
- Oversee implementation API integrations to extract and clean campaign, keyword etc data from ad channels for comprehensive reporting to optimize spend and improve ROAS
- Partner with web marketing team on initiatives to implement growth related projects including SEO and track performance
- Partner with MarTech engineering team to produce and maintain high quality data and pipelines
- Design, build, and optimize data architecture & models to support marketing reporting and analytics needs. Understand and articulate evolving business needs to optimize/update data pipelines
- Ensure all marketing data and attributes are of high quality, operationally reliable, strongly governed, and well documented by using in-house tools and monitoring systems
- Be a data and functional expert at EarnIn
- Stay up to date with industry trends and emerging technologies in the field of marketing
- Be a data SME related to marketing domain
- Identify and recommend new growth opportunities within existing and newer marketing channels by analyzing data and leveraging latest technology
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
Salary benchmarks
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