Content Executive, DAZN
DAZN Bet
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
Open for applications
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Experienced professional with minimum 1 year experience within the online gaming industry across Content & CRM – preferably with interest in both Sportsbook & Casino
- Comfortable working in a fast paced, dynamic and international environment
- Someone with passion for sport, in particular football, with a deep understanding of what it means to be a fan across multiple sports
- Professional with experience in operating CRM & CMS tools (e.g., Optimove, Salesforce or any other tools). Experience with Optimove is a plus
- Someone who will put business performance at the heart of your approach, so you’ll be passionate about driving results and meeting revenue targets
- Previous experience of managing customer lifecycle campaigns and delivering customer loyalty/retention is a plus
- Smart, creative and bold, but at the same time highly data-driven and analytical individual to evaluate marketing campaigns and drive business growth
- Knowledge of operating markets is crucial: local gambling regulations, advertisement restrictions and marketing opportunities
- Detail-oriented mindset with strong written and oral communication skills in English language
What the job involves
- As Content Executive - UK, you'll mainly create and manage the daily content on our website to drive engagement with our audiences
- In addition, you’ll also deep dive into the world of CRM - planning, executing and optimizing CRM campaigns to deliver customer engagement, retention and reactivation
- Your focus will be on delivering effective content & campaign management and staying ahead of industry trends
- Our objective is to provide unique customer experiences through tailored engagement
- Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our Content & CRM strategy in the locally regulated UK business
- The job holder will be tasked to implement strategies and projects that deliver revenue upside to these areas
- Key stakeholder in supporting the content delivery of the regional playbooks to provide a structured front end customer experience
- Understand and manage the sports schedule to define daily content strategies and priorities which will drive engagement by maximising our communication assets across all touchpoints
- Collaborate with the broader Marketing and Casino Operations teams to drive cross-functional initiatives
- Ensure that all regional content regulatory and compliance requirements are adhered to
- Monitor and anticipate the sports betting & gaming trends incl. competitor reviews and provide the business with regular updates
- You’ll be involved in planning and developing creative marketing campaigns to drive customer engagement and business revenues across all customer touchpoints
- Co-responsible for planning, coordinating, analysing and optimizing all marketing activities to drive conversion, retention and growth
- Develop creative promotions and execute personalized campaigns using relevant communication channels to guarantee customer satisfaction and drive engagement
- Manage relevant reports to execute qualification lists for promotions
- Fulfil marketing promotional campaigns through automated and manual processes and ensure the cover of fulfilment outside core working hours
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and launched quickly into new markets since launching in 2016. This has meant they were able to monopolise the television rights for combat sports like boxing and NFL. They now stream nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
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