Senior Product Marketing Manager, Coursera
$129.2-173.5k
Actual salary range is dependent on location. Offers bonus and RSU equity program
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
$129.2-173.5k
Actual salary range is dependent on location. Offers bonus and RSU equity program
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement
- Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions
- Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers
- Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives
- Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions
Desirable
- Experience marketing or selling solutions to universities, colleges, or higher education institutions
- Experience working within global education technology or academic platform organizations
- Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators
- Experience developing narratives connecting education programs to workforce outcomes and employability
- Experience operating in complex global education ecosystems with diverse institutional needs
- Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights
What the job involves
- Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions
- Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems
- In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally
- You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives
- You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks
- This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale
- Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions
- Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy.
- Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs
- Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation
- Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion
- Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company HQ
Mountain View, CA
Leadership
Andrew Ng
(Co-Founder & Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
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