Strategic Marketing Lead, Compass
Real estate technology platform
Be an early applicant
Real estate technology platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help everyone find their place in the world.
Role
Who you are
- 4-6 years of marketing experience
- Strong understanding of real estate and local market nuances
- Possess a deep understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of marketing channels
- Expert communicator with great interpersonal skills; building and managing relationships with empathy while handling objections comes naturally
- Excellent project management skills with a proven track record to meet deadlines on time and within budget
- Ability to work independently, taking ownership over your own projects while working collaboratively in a team environment to drive best practices while maintaining a meticulous attention to detail
- Comfortable with a fast-paced environment, evolving responsibilities, and wearing multiple hats
- Passionate about the intersection of marketing and technology with the ability to speak to the benefits of it
- Experience working in real estate marketing, and/or at a luxury brand is a big plus
- Ability to travel to local branch offices, regional meetings and occasional out of town travel as required - At most, once per month to a regional city
- Proficient in Microsoft Office Suite, Apple Office Suite (Keynote Specifically), and Google Suite products
- Working knowledge of top social media platforms including Facebook, Instagram, & YouTube, and their ad platform (i.e Facebook Ads Manager)
- Proficient in Adobe Suite products (Indesign, Photoshop, etc.) is a plus
- Experience with Workfront project management software is a plus
- Real estate experience preferred
What the job involves
- As a Strategic Marketing Lead, your responsibilities will anchor around enabling Compass Marketing Advisor excellence
- You will work with Marketing teams across the region, providing them with strategic guidance, branding and design expertise, and best in class service
- You will partner with leaders to get guidance on the most important and impactful projects to plug in to
- You will additionally own and manage strategic marketing initiatives for the region and assist in any custom projects requiring your high level of expertise
- As a senior member of the team, you will join key leadership meetings and are expected to be a key driver of culture and collaboration by sharing best practices, driving clarity, and mentoring junior team members
- Be the Compass Marketing liaison for M&A projects and assist in integrating new brokerages into the Compass service model and branding guidelines
- Exemplify what “excellence” looks like by providing direct white-glove service and strategic guidance to a Marketing Advisors, this may look like (but not limited to):
- Sitting in high-impact agent meetings with Dedicated Marketing Advisors
- Working 1:1 with Marketing Advisors to learn client relationship building techniques, organization ideas, design skills and more
- Assisting MAs in writing great strategies that allow customers to maximize their budget effectiveness against tactics that grow their business and achieve their goals; this includes branding, print advertising, digital, social, direct mail, video, paid media, etc
- Educating MAs on how to write great design briefs
- Provide actionable feedback for MAs to grow and learn in their role
- Assisting with new Marketing Advisor onboarding
- Act as a subject matter expert and voice of the customer by deeply understanding market performance, competitive landscape, and regional nuances
- Serve as the first point of escalation amongst Marketing Advisors for day to day customer issues
- Thoughtfully analyze and optimize customers’ marketing plans to inform future strategies, exceeding agent expectations
- Partner with specialized departments on advertising, press, and luxury, as applicable
- Cultivate trust and a positive culture with Marketing Advisors as an expert responsible for making Compass Marketing best-in-class
- Project manage a wide range of strategic marketing initiatives at the regional/brand level, spearheading & running large scale initiatives from sponsorships to local brand & agent marketing campaigns
- Be a culture carrier who inspires and empowers those around you with a positive and constructive approach to creating and implementing change
Our take
Compass uses an AI-driven platform to smooth out and speed up the process of buying, selling, or renting property. It functions much like a traditional broker, but employs tech to reduce the time, uncertainty, cost and friction of transactions for buyers, sellers & agents.
It's disrupting a sector so far largely averse to tech innovation, allowing users to close deals in less time than the industry average of 30-45 days. Compass is now the largest independent real estate brokerage in the USA, with over 29,000 agents nationwide.
Despite being a leading residential brokerage and competing well, Compass has remained unprofitable. While the company is replanning its cost structure to be profitable over the next year, it announced its third round of payoffs in early January 2023. Its profit-generating plans include expanding into mortgages, escrow & title services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2019
$370m
SERIES G
Sep 2018
$400m
SERIES F
Total funding: $1.5bn
Company benefits
- Flexible Working
- Work From Home Opportunities
- Paid Vacation, Holidays, Sick Time
- Paid Parental, Marriage, and Recharge Leave
- Medical, Tele-Health, Dental and Vision Benefits
- 401(k) Plan
- Flexible Spending Accounts (FSAs)
- Commuter Program
- Life and disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet Insurance
Company HQ
Midtown Manhattan, New York, NY
Leadership
Robert Reffkin
(CEO)After 2 years at McKinsey, Robert worked as a Lazard Associate and White House Fellow. They joined Goldman Sachs in 2006, where they worked as VP of Principal Investment before leaving in 2012 to found Compass. Alongside this, Robert ran 50 marathons in 50 states to raise $1 million dollars for for youth education and enrichment programs.
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