Content Writer, Sinch
Sinch Mailgun
$80-110k
Cloud communications for businesses
Be an early applicant
Cloud communications for businesses
1001+ employees
Be an early applicant
$80-110k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- 3+ years of SaaS content writing experience, preferably targeting a technical audience like developers or IT professionals
- Demonstrated ability to collaborate with subject matter experts to produce accurate, valuable, and engaging content for technical audiences
- Familiarity with SEO principles, particularly with on-page elements such as keyword use and interlinking
- Strong organizational skills with the ability to manage multiple deadlines and communicate timelines effectively to stakeholders
- A proactive mindset with the ability to ask clarifying questions to ensure deliverables meet objectives
- Openness to feedback and a commitment to continuous improvement
What the job involves
- Sinch is seeking a talented and detail-oriented Content Writer to join our marketing team.
- This role focuses on creating educational, informational, and product-intent content that supports our search engine optimization and content marketing efforts.
- You’ll begin by focusing on content for Mailgun, Sinch's email API and SMTP platform
- This role is pivotal to increasing the velocity of content publishing, refreshing existing assets, and achieving organic growth goals.
- The ideal candidate will excel at writing for technical audiences, specifically developers, and have a passion for creating high-quality, strategic content that drives measurable outcomes
- Collaborate with product marketers, SEO experts, and strategists to align content with brand messaging and strategic goals
- Work closely with subject matter experts to develop highly technical and accurate content, including code snippets and detailed explanations where applicable
- Write top-of-funnel educational content and bottom-of-funnel product-intent content to drive search rankings, product signups, and sales inquiries
- Update existing content to improve quality, relevance, and search engine performance
- Collaborate with designers to create purposeful visuals that complement written content
- Accelerate content publishing to maximize opportunities for improving search engine rankings
- Maintain a results-driven approach, crafting content that directly supports lead generation, signups, and conversions
- Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience
- Support additional marketing initiatives and complete other tasks as assigned to meet team goals
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2017
$14.6m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $15.7m
Company values
- Win Together - It's all about the team; being inclusive, respectful, and sharing our knowledge to empower all for personal growth
- Dream Big - We make the impossible possible by dreaming big to solve our customers' problems and improve their businesses
- Keep It Simple - Things stay simple when you are honest, open, and act with integrity. Eyes on the horizon, feet on the ground
- Make It Happen - We are "doers" who value getting results and don't overthink matters. No putting things off - let's get it done now
Company HQ
Stadshagen, Stockholm, Stockholm County
Articles
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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