Creative Strategist, Automattic
Tumblr
$120-180k
Please note that salary ranges are global, regardless of location, and we pay in local currency
Work from anywhere, and make the web a better place for everyone, everywhere.
Be an early applicant
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
Be an early applicant
$120-180k
Please note that salary ranges are global, regardless of location, and we pay in local currency
1001+ employees
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- Deep knowledge of Tumblr, internet culture, and social media trends
- Are tapped into where internet culture meets digital marketing, and can effectively communicate the unique value of Tumblr to our brand partners and their agencies
- 5-8 years experience in creative strategy roles within social media, and/or agencies and/or creative studios
- Able to navigate creative tools keynote/slides, Photoshop, gif/video editing
- Strong written and visual communication skills. You excel at creating compelling audience stories, with insights, observations, and lived experiences
- Creative, flexible, and with a growth mindset. You are comfortable showing your work-in-progress, and welcome creative feedback to help you land on the best ideas
- Strong and deadline focused multitasker, who can manage your own work while never passing up an opportunity to help out a colleague
- Are comfortable working in a fast-moving and evolving environment
What the job involves
- Tumblr is looking for a socially savvy Creative Strategist who can translate the conversations, trends, and creative aesthetics of the platform into storytelling. To succeed, you’ll need a healthy mix of curiosity, collaboration, and creativity
- You will be part of a team focused on driving direct revenue via advertiser partnerships that leverage Tumblr’s unique audience, media solutions, Creatrs network, marketing initiatives, and new product offerings (ie. Merch, digital goods, Communities)
- As a Creative Strategist, you will help our team, our prospects, and our advertisers better understand the Tumblr audience and position Tumblr to agency and brand advertisers as a must-buy
- Create both big ideas and creative tactics that tap into audience behaviors and trends, while delivering against the advertiser brief
- Build copy and communications that reflect Tumblr’s unique brand of internet weirdness
- Ability to pitch and sell concepts to internal stakeholders and clients
- Design decks, assets, and other marketing materials to support sales efforts
- Support Account Management in the execution of the creative elements and deliverables of sold campaigns
- Work with our Creator Partnerships Manager to oversee the artist selection, concept approval, and creation of custom campaign assets
- Support all Brand Partnership efforts to educate the market, and evangelize Tumblr as an effective organic and paid media channel for brand advertisers
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilize Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Design Director/UX Ninja Jetpack. Strategic UX/Product Design leader with over 19 years of experience in Product Design, User Experience & User Research methodologies & Product Management.
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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