Digital Marketing Manager, Scaler

€75-125k

USA base salary - $100,000 - $150,000. Plus equity

Google Analytics

Hubspot

Notion

Senior and Expert level

Amsterdam

New York

3 days a week in office

ESG real estate data platform

Job no longer available

ESG real estate data platform

21-100 employees

PropertyB2BSustainabilityReal EstateBusiness IntelligenceSaaSData AnalysisEnvironmental

Job no longer available

€75-125k

USA base salary - $100,000 - $150,000. Plus equity

Google Analytics

Hubspot

Notion

Senior and Expert level

Amsterdam

New York

3 days a week in office

21-100 employees

PropertyB2BSustainabilityReal EstateBusiness IntelligenceSaaSData AnalysisEnvironmental

Company mission

To help managers and investors protect asset value, reduce risk, and improve long-term performance with tools that are practical and easy to use.

Job

Company

Role

Who you are

This is an opportunity for a strategic thinker and hands-on doer who thrives at the intersection of content, brand, and demand generation — someone who can build a powerful digital presence from the ground up
Minimum 5 years of marketing experience, ideally in a B2B SaaS environment
A track record of owning and scaling a marketing function from early stages
Experience running digital events, such as webinars, with measurable outcomes
Deep knowledge of organic marketing levers: SEO, content strategy, social, and newsletters
Highly organized, self-directed, and driven by meaningful results — not vanity metrics
Comfortable operating in a fast-paced, startup-style environment with lots of autonomy

What the job involves

We’re looking for a Digital Marketing Leader ready to architect and drive the next chapter of Scaler’s growth
You’ll be the go-to expert guiding how we communicate, connect, and grow — shaping the way real estate decision-makers discover, trust, and engage with Scaler
You won’t be managing a team, but you’ll lead the charge — working directly with sales, product, and leadership to bring ideas to life, influence go-to-market strategy, and build a foundation for long-term growth
Craft and execute a bold marketing strategy that drives inbound interest and amplifies Scaler’s voice across digital channels
Grow our website and LinkedIn audiences by delivering valuable, relevant content and campaigns
Optimize organic channels such as social, newsletters, webinars — to increase visibility and attract qualified leads
Launch compelling campaigns and creative initiatives that drive conversions and showcase our value
Build a strong brand narrative through storytelling, case studies, and sharp positioning
Lead webinars and virtual events that spark engagement and generate pipeline
Track performance and use insights to continuously improve tactics and messaging
Partner with sales, product, and engineering to align marketing with company-wide priorities
Stay ahead of industry trends to ensure Scaler stands out — and stays aheadg

Our take

We all use a building in some capacity whether that be for work, or to live. The question is - do we know the impact that the property has socially or environmentally? The reality is that the real estate sector contributes an estimated 20% to the world’s carbon emissions, as well as having several other environmental impacts.

Scaler collects ESG (environmental, social, and governance) data to better understand and encourage the real estate industry to do better in this field. With that promise, the company could make a vast impression on the climate crisis, alongside bringing light to the other aspects that ESG data covers.

For a startup, Scaler is setting out with huge ambition by tackling such a complex issue. The company boasts about its very passionate team who’ve worked in relevant sectors including the “Global Real Estate Sustainability Benchmark” - which brings essential expertise that could really help as Scaler grows.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Jul 2024

$10m

SERIES A

Jul 2022

$2.8m

EARLY VC

Total funding: $12.8m

Company HQ

Chelsea, New York, NY

Leadership

Luc van de Boom

(Co-Founder & CIO)

Alongside Scaler, Luc is the founder of Cooltree. He is also a Guest Lecturer at Amsterdam School of Real Estate and the University of Amsterdam.

Zlatan Menkovic

(Co-Founder & CEO)

Zlatan previously spent 6 years at Uber, joining as a Senior Product Designer before moving into the role of Senior Product Manager and then Product LEad at Uber Freight. He also founded PeerReach where he served as the CEO and Yume.

Sander Paul van tongeren

(CCO)

Prior to joining Scaler in 2026, Sander was the CCO/CEO at VRelax. He also co-founded GRESB where he served as the CEO for nearly 13 years.

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