Head Of Marketing, Scaler

$75-125k

USA base salary - $100,000 - $150,000. Plus equity

SQL

Salesforce

Hubspot

Pipedrive

Senior and Expert level

Amsterdam

New York

3 days a week in office

ESG real estate data platform

Be an early applicant

ESG real estate data platform

21-100 employees

PropertyB2BSustainabilityReal EstateBusiness IntelligenceSaaSData AnalysisEnvironmental

Be an early applicant

$75-125k

USA base salary - $100,000 - $150,000. Plus equity

SQL

Salesforce

Hubspot

Pipedrive

Senior and Expert level

Amsterdam

New York

3 days a week in office

21-100 employees

PropertyB2BSustainabilityReal EstateBusiness IntelligenceSaaSData AnalysisEnvironmental

Company mission

To take the pain out of ESG and empower the real estate industry to make and achieve ambitious goals.

Job

Company

Role

Who you are

This role is ideal for someone with experience in B2B SaaS marketing who can create and execute a strategy to grow our brand, attract leads, and enhance our online presence
Minimum 8 years of total marketing experience, preferably for a B2B Saas business with a product-led strategy
Proven experience in launching and scaling a marketing function
Expertise in modern B2B marketing strategies, including SEO, content marketing, and demand generation
Ability to analyze data and make informed marketing decisions (SQL knowledge is a plus)
Experience using CRM tools such as Salesforce, HubSpot, or Pipedrive
Strong problem-solving, analytical, and organizational skills
Excellent verbal and written communication abilities
Ability to manage multiple projects while maintaining attention to detail
Self-motivated, results-driven, and able to work in a fast-paced environment

What the job involves

We are looking for a Head of Marketing to launch and lead our marketing department
You will play a key role in increasing website traffic, generating high-quality leads, and establishing our company as a recognized name in the market
Develop strategies to increase website and LinkedIn traffic
Improve search engine visibility (SEO) and online engagement
Execute marketing campaigns to attract and convert high-quality leads
Optimize marketing funnels for customer acquisition
Strengthen brand positioning through creative storytelling and targeted initiatives
Expand brand reach through partnerships and industry collaborations
Use data insights to refine marketing strategies and improve performance
Align marketing efforts with sales, product, and engineering teams
Create compelling marketing materials, case studies, and promotional content
Stay updated on market trends to ensure competitive positioning

Our take

We all use a building in some capacity whether that be for work, or to live. The question is - do we know the impact that the property has socially or environmentally? The reality is that the real estate sector contributes an estimated 20% to the world’s carbon emissions, as well as having several other environmental impacts.

Scaler collects ESG (environmental, social, and governance) data to better understand and encourage the real estate industry to do better in this field. With that promise, the company could make a vast impression on the climate crisis, alongside bringing light to the other aspects that ESG data covers.

For a startup, Scaler is setting out with huge ambition by tackling such a complex issue. The company boasts about its very passionate team who’ve worked in relevant sectors including the “Global Real Estate Sustainability Benchmark” - which brings essential expertise that could really help as Scaler grows.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

Jul 2024

$10m

SERIES A

Jul 2022

$2.8m

EARLY VC

Total funding: $12.8m

Company benefits

Opportunity to work with a highly talented and committed team that is part of a fast growing international startup
A generous equity stake in the company
25 paid vacation days per year, but opportunity for more if needed
Four months parental leave
Annual personal development budget
We are a global company with remote employees, but we also meet in person at least once a year
Healthcare coverage 🇺🇸

Company HQ

Chelsea, New York, NY

Leadership

Luc van de Boom

(CIO & Co-Founder)

CEO & Founder of Cooltree. Was previously Product Lead (Sustainability) at Cushman & Wakefield Netherlands as well as an Advisor on ESG data-related projects for INREV.

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