CRM & Email Marketing Specialist, Doctor Care Anywhere

£30-35k

Junior and Mid level

London

Remote from UK

Online GP platform and app

Job no longer available

Online GP platform and app

201-500 employees

HealthcareB2CB2BPersonal healthWellbeing

Job no longer available

£30-35k

Junior and Mid level

London

Remote from UK

201-500 employees

HealthcareB2CB2BPersonal healthWellbeing

Company mission

To make healthcare transparent.

Job

Company

Role

Who you are

Experience using Braze CRM and customer automation platforms to execute lifecycle marketing strategies
Hand on technical and coding skills such as HTML along with analytical abilities
Knowledge of excel including pivot tables and vlook ups
Experience of creating and executing lead nurture and activation campaigns
Strong analytical skills to interpret meaning from campaign metrics
Strong understanding of email marketing best practices, including segmentation, automation, personalisation, compliance, and deliverability
You will be data-driven, impact oriented, and possess strong problem-solving skills
Adobe Photoshop, XD and Indesign skills
Experience in customer segmentation, list management and deliverability

What the job involves

We are looking for an ambitious, customer centric and results-driven Senior CRM & Email Marketing Executive to drive our CRM, email, push/SMS and in app activity – across acquisition, retention and engagement marketing
You will be working with various stakeholders on the tactical plan and strategy, creating best in class email templates and journeys, reporting on performance and you’ll use your passion for data to drive insight and the test & learn plan
Design and HTML code personalised and targeted email campaigns, including tactical, solus and triggered through the Braze platform
Create engaging, purposeful and inspirational email templates- always thinking of the audience and best practice
Monitoring and reporting on all activity to the wider business and partners, including both tactical and customer journey/triggered campaigns
Segmenting the database into targeted audience pots
Creating workflows in the CRM to successfully deliver all email campaigns (both tactical and triggered comms)- always with a customer first approach to each touchpoint
Responsible for the Email Test & Learn Strategy and proactively suggest ways in which we can optimise email performance across both triggered and tactical emails
Take ownership of all flows, campaigns, SMS & Push Notifications with a data-driven A / B testing framework as core with continuous improvement
You will own the email marketing strategy for onboarding, activating, and retaining customers
Work collaboratively across teams to execute on an impact-assessed schedule of email activities, including: building and testing emails, editing for consistency and adherence to best practices, segmentation, scheduling, and reporting
Actively monitor and optimise campaigns, applying deep expertise in email deliverability and performance
You will take a user-first approach, with the ability to easily switch between thinking creatively and analytically
Plan and execute an omni channel approach using SMS, in-app and web messaging in order to really turn the dial on converting people into active customers, and getting them to use the service they have access to
Design and execute clinical newsletters, promotion of events via email to support the clinical engagement plan

Salary benchmarks

Our take

There are mixed opinions about virtual GP services and various ideas around what can and can’t be treated virtually. In recent years, the growth of online doctoring services has exceeded what we probably thought possible. Many are not signed up to an in-person GP anymore and rely on apps like Babylon Health, or Doctor Care Anywhere, an online healthcare platform and application.

Founded in 2013, the company not only offers services to individuals, but companies are also able to sign up employees, which further expands the company’s reach and exposure. And the company launched a mental health programme proposition in 2021, highlighting the ongoing work the practice does alongside its day-to-day appointments and referrals.

Recently, the company partnered with Huma, marking a big leap forward in making healthcare more accessible. By combining their platforms, they'll offer patients the option to book private GP consultations anytime, filling gaps left by the NHS. Its an exciting move for Doctor Care Anywhere and one that's set to propel it to the forefront of digital healthcare.