Senior Creative Copy Manager, Boden
Plus targeted annual bonus scheme
3-4 days a week in office (North Acton Office, London)
British style clothing
Be an early applicant
British style clothing
501-1000 employees
Be an early applicant
Plus targeted annual bonus scheme
3-4 days a week in office (North Acton Office, London)
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- You’ll need the ability to think conceptually. We’re looking for someone who can stare fearlessly at blank screen and magic up a story from scratch that puts our brand values front and centre
- Experience in a senior copywriting role, creating copy for online and offline channels, preferably with experience in fashion retail
- Experience writing Social Media copy for retail brands
- Storytelling experience for a variety of retail brands
- Demonstrable experience as a Tone of Voice guardian
- Extensive experience as a sub-editor, managing the output of other writers
- Experience working as a brand creative, collaborating with designers and art directors to devise concepts for campaigns
- In depth interest in and understanding of retail brands and their tone of voice
- Ability to think creatively and conceptually
- Commercially aware with a good understanding of how various channels operate (website, print, emails, paid social, SEO, etc.)
- Exceptional time management skills gained through working in similar fast paced environments
- Previous team management experience
What the job involves
- As the Senior Creative Copy Manager, you’ll manage a team of three writers and act as day-to-day guardian of our tone of voice
- As well as generating inspiring copy and campaign ideas in your own right as our senior copywriter you’ll act as a sub-editor, overseeing copy output from the team, ensuring consistent quality
- This role reports to the Head of Copy and is part of the Brand Marketing Team which creates the content for Boden’s websites, catalogues, Social Media accounts and wider CRM and customer acquisition activity
- Lead and mentor a team of three: two Creative Copywriters and a Product Copy Editor
- Act as a sub-editor, overseeing copy output from the team, ensuring consistent quality
- Write copy for all Womenswear and Childrenswear touchpoints: digital and print advertising copy, emails, homepages, print and social media
- Work closely with the Head of Copy to ensure that the team develops the Boden tone of voice and speaks in a cohesive way to all customers across all channels
- Manage workflow and assignment of tasks to team members, ensuring that copy delivers on briefs
- Work in lockstep with the wider creative team of art directors, graphic designers, social media practitioners and the PR and product marketing teams – to bring our campaigns to life with pithy, ownable text
- Build relationships with key people in Marketing and Product teams
- Be an ambassador for excellent copy within the business, looking at competitors and other outlets and reporting on successes and learnings
- Deputise for the Head of Copy whenever required
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. They have 2 million active customers worldwide, and have attracted high profile buyers including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real time responsiveness vital in today’s retail industry. As a result, in the past few years Boden’s heavily invested in modernising their IT systems and created a new way to capture data on their site. Having adapted to changing consumer behaviours, now 95% of their sales happen online, enabling them to compete with the growing number of eCommerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been their only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set them apart, leading to Boden’s US sales already overtaking those in the UK and the business continues to grow faster there.
Moving forwards, Boden is overcoming a 2023 dip in sales triggered by an unneeded menswear revamp that lost sight of its core customer base. It is now reverting back to its classic formula and planning on further expansion in the US, determined to double sales in the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexible Hybrid Working
- Targeted Annual Bonus Scheme
- Generous Boden Clothing Allowance & 30% Discount on All Current Clothing Ranges
- Holiday Increase With Years of Service
- Portal With An Array of Discounts & Cashback Offers on Retail & Entertainment
- Group Personal Pension Scheme & Life Insurance Cover
- 24/7 Virtual GP Service For You & Your Household
- Free Onsite Parking, Teas & Coffee Stations & Subsidised Café With Free Toast For Breakfast
Company values
- Clothes that make you smile? We’re on it! We’re also friendly, kind and always ready with a hefty dollop of wit
- Stylish: We’re stylish, not slavish. Fashion isn’t a pretentious, po-faced affair. Not here anyway. With us, the feel-good factor is everything, and we have that in oodles.
- Grounded: We don’t take ourselves too seriously. We are grounded, genuine. Real, in fact. We’d never behave like a… (you know the kind of word we can’t use here)
- Uplifting: Put that all together and what do you get? Plain and simple, beautiful and uplifting… JOY.
Company HQ
London, UK
Articles
Leadership
Johnnie Boden
(Creative Director)Started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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