Customer Marketing Manager, DAT
Carrier
Truckload freight marketplace
Job no longer available
Truckload freight marketplace
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To deliver actionable information and solutions that help customers succeed.
Role
Who you are
- 5+ years of experience managing and delivering projects in a matrixed environment
- Demonstrated customer marketing strategy, implementation and success
- Attention to detail, complex problem solving skills and effective customer engagement skills
- Loyalty program development and/or gamification experience is a plus
- Outstanding interpersonal, written communication skills
- Adept at effectively working with professionals from a wide range of disciplines
- Passionate about delivering high-quality results
- Committed to ongoing professional development and learning
- Invested in the professional growth and development of individuals and teams
- Understanding of software development methodologies is a plus
- Bachelor's degree or equivalent experience
What the job involves
- DAT is looking for a Customer Marketing Manager to join our Marketing team in Beaverton
- The Customer Marketing Manager will lead and manage a comprehensive program of customer marketing initiatives through value-based communications that drive customer lifetime value across our Carrier segment portfolio of services
- This cross-functional role will lead through influence and will be counted on to bring teams, managers, and business leaders together to deliver a comprehensive customer marketing program
- As a member of the product marketing team, you’ll have responsibility for ensuring the overall development and implementation of customer marketing strategies and engagement activities
- Additionally, in this role you’ll collaborate with key internal stakeholders to continuously improve the processes to meet the needs of the customers and the business
- Create, optimize and execute customer experience strategies related to increasing customer lifetime value through increasing platform participation for DAT and Trucker Tools
- Work cross-functionally with product, sales, customer support, finance, operations, and marketing to develop and implement cross/upsell campaigns and programs
- Leverage data to forecast, measure, interpret and report on results of efforts against performance metrics to inform retention strategies
- Perform customer and market analysis to identify new growth drivers and improvement opportunities
- Develop and implement customer journeys, triggers and automations with relevant content to drive conversion and engagement
- Lead retention efforts in our SMB segment that include building a long-term strategy, technology and resource recommendations
- Work closely with partners across the organization to improve the customer journey throughout the customer lifecycle
- Exhibit leadership by identifying and resolving issues and opportunities with business stakeholders, leaders, and the technology management team
- Manage a Customer Advisory Board, own content creation and drive customer engagement
Application process
- Application Deadline: 6/1/2025
Our take
DAT Freight & Analytics operates the largest truckload freight marketplace in North America, its platform deploys freight-matching and analytics solutions to companies all across the freight logistics industry. The company enables businesses to optimize their freight operations, while also delivering unparalleled data insights and pricing power over a hyper-dynamic marketplace.
The company derives its data from 500 million freight matches powered by its platform and its database of $137 billion in annual market transactions to provide transportation brokers, carriers, industry analysts, and new organizations with clear and actionable insights into market trends and data analytics.
Having been a market leader for over 40 years, the company has grown from being a single bulletin board at a gas station in Oregon to seeing its technology deployed to millions of end users. DAT has been consistently focused on R&D and is set to further its position in the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Up to 20 days of paid time off starting in year one
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability & sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Tuition Reimbursement Program
- Employee Assistance Program
- Free TriMet transit pass
- Hybrid Work Environment
Company HQ
Denver Tech Center, Greenwood Village, CO
Leadership
Satish Maripuri
(CEO & President, not founder)Group Executive of DAT's parent company, Roper Technologies. Former Executive VP & General Manager at Nuance Communications, and COO of Lionbridge.
Salary benchmarks
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