Customer Marketing Manager, DAT
Carrier
Digital freight marketplace
Job no longer available
Digital freight marketplace
1001+ employees
Job no longer available
1001+ employees
Company mission
To deliver actionable information and solutions that help customers succeed.
Role
Who you are
- 5+ years of experience managing and delivering projects in a matrixed environment
- Demonstrated customer marketing strategy, implementation and success
- Attention to detail, complex problem solving skills and effective customer engagement skills
- Loyalty program development and/or gamification experience is a plus
- Outstanding interpersonal, written communication skills
- Adept at effectively working with professionals from a wide range of disciplines
- Passionate about delivering high-quality results
- Committed to ongoing professional development and learning
- Invested in the professional growth and development of individuals and teams
- Understanding of software development methodologies is a plus
- Bachelor's degree or equivalent experience
What the job involves
- DAT is looking for a Customer Marketing Manager to join our Marketing team in Beaverton
- The Customer Marketing Manager will lead and manage a comprehensive program of customer marketing initiatives through value-based communications that drive customer lifetime value across our Carrier segment portfolio of services
- This cross-functional role will lead through influence and will be counted on to bring teams, managers, and business leaders together to deliver a comprehensive customer marketing program
- As a member of the product marketing team, you’ll have responsibility for ensuring the overall development and implementation of customer marketing strategies and engagement activities
- Additionally, in this role you’ll collaborate with key internal stakeholders to continuously improve the processes to meet the needs of the customers and the business
- Create, optimize and execute customer experience strategies related to increasing customer lifetime value through increasing platform participation for DAT and Trucker Tools
- Work cross-functionally with product, sales, customer support, finance, operations, and marketing to develop and implement cross/upsell campaigns and programs
- Leverage data to forecast, measure, interpret and report on results of efforts against performance metrics to inform retention strategies
- Perform customer and market analysis to identify new growth drivers and improvement opportunities
- Develop and implement customer journeys, triggers and automations with relevant content to drive conversion and engagement
- Lead retention efforts in our SMB segment that include building a long-term strategy, technology and resource recommendations
- Work closely with partners across the organization to improve the customer journey throughout the customer lifecycle
- Exhibit leadership by identifying and resolving issues and opportunities with business stakeholders, leaders, and the technology management team
- Manage a Customer Advisory Board, own content creation and drive customer engagement
Application process
- Application Deadline: 6/1/2025
Our take
DAT Freight & Analytics operates the largest truckload freight marketplace in North America, deploying freight-matching and analytics solutions to companies all across the freight logistics industry. At its core, the company exists to help businesses optimize their freight operations and achieve pricing power over a hyper-dynamic marketplace.
The company derives its data from the millions of freight matches powered by its platform, as well as a database of market transactions. This enables it to provide transportation brokers, carriers, industry analysts and other organizations with clear and actionable insights into market trends.
Having been a market leader for over 40 years, the company has grown from being a single bulletin board at a gas station in Oregon to seeing its technology deployed to millions of end users. DAT has been consistently focused on R&D and the expansion of its offering, including by acquisitions such as that of the freight-matching Convoy Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Remote/hybrid flexibility
- 20 days PTO from day one, plus 10 paid holidays annually
- Wellness allowance
- Parental leave
- Career development paths
- Leadership training, mentorship programs, education reimbursement & industry certifications
- Performance bonuses & annual merit increases
- Immediate 401(k) matching
- Stock purchase program
- Premium health coverage, plus dental & vision
- Mental health support
- FSA/HSA options
- Life insurance
Company HQ
Denver Tech Center, Greenwood Village, CO
Leadership
Jeff Clementz
(President and CEO)Formerly CEO and President at Shift, SVP/GM of Marketplace and Partner Operations at Walmart (where they spent 6 years) and VP/MD for Australian and NZ at PayPal (where they spent 12 years).
Salary benchmarks
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