Demand Generation Campaign Manager, Squire
$130-150k
+ New hire stock grant
Barbershop operations management software
Open for applications
Barbershop operations management software
101-200 employees
Open for applications
$130-150k
+ New hire stock grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- 5+ years in campaign marketing, digital/email marketing, or demand generation (B2B SaaS or high-growth environments preferred)
- Hands-on experience with marketing automation tools (Customer.io, Iterable or Braze) and CRM platforms (Salesforce)
- Proven ability to build scalable email and lifecycle campaigns
- Strong analytical skills and understanding of the lead funnel and lifecycle metrics
- Excellent written communication and project management skills
- Experience working with cross-functional teams including Marketing Ops, Sales, and Creative
- Self-starter with a growth mindset and comfort operating in a fast-paced environment
What the job involves
- SQUIRE is looking for a Demand Generation Campaign Manager to join our growing marketing team!
- We’re looking for a campaign marketer who lives and breathes email automation, lead nurturing, and funnel optimization — someone excited to use smart segmentation, compelling content, and actionable data to drive real pipeline impact
- In this role, you’ll combine creativity, strategic thinking, and technical execution to develop and run multi-channel campaigns that generate high-quality leads, build pipeline, and support revenue growth
- You’ll partner closely with Marketing Operations and Revenue Operations to create trigger-based programs, define funnel stages, and ensure seamless tracking and attribution
- Your work will span campaign strategy, lead lifecycle optimization, email and landing page development, and campaign reporting — all in service of one goal: driving growth through high-impact marketing
- REPORTS TO: Sr. Director, Demand Generation
- Identify campaign themes, audiences, and high-opportunity moments aligned with pipeline goals
- Manage end-to-end campaign execution, including planning, kickoffs, QA, deployment, and retrospectives
- Build and optimize email nurture programs and automated drip campaigns that move leads through the funnel
- Define campaign KPIs, monitor performance, and report on campaign and funnel metrics
- Partner with Marketing Ops, RevOps, Sales, and Brand to launch integrated GTM campaigns
- Ensure proper lead scoring, routing, and attribution are in place to track ROI
- Use tools like Marketo, HubSpot, and Salesforce to deploy campaigns and measure results
- Continuously test, analyze, and iterate to improve campaign effectiveness and conversion rates
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled it to help barbershops adapt and survive during their lockdowns. Now things have returned to normal, Squire is in high demand and in 2025, is valued at $750 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Nolita, New York, NY
Leadership
Songe LaRon
(Co-Founder & CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(Co-Founder & President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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