Email & Lifecycle Marketing Manager, Greenhouse Software
$84-122k
More information about location
Applicant tracking software and hiring platform
Posted today
Applicant tracking software and hiring platform
501-1000 employees
Posted today
$84-122k
More information about location
501-1000 employees
Company mission
To help every company become great at hiring.
Role
Who you are
- The ideal candidate brings strong technical expertise, a test-and-learn mindset, and a deep understanding of how to nurture leads and accelerate pipeline using email and digital channels
- 3-5 years of experience in email marketing, lifecycle marketing, or growth marketing in a B2B SaaS or technology environment
- Hands on experience with marketing automation platforms (i.e. Marketo or similar)
- Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices
- Demonstrated success managing nurture programs
- Strong marketing campaign project management experience
- Excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging
- Comfortable using data to inform decisions; able to set KPIs and report on campaign performance
- Experience working cross-functionally with sales, product marketing, and operations teams
- Familiarity with GDPR, CAN-SPAM, and other data privacy regulations
- Experience with lead scoring, ABM collaboration, and personalization at scale, a plus
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- The Email & Lifecycle Marketing Manager will own the strategy and execution of our email marketing programs while also partnering with the demand generation team to shape the strategy for multi-channel nurtures
- They will be responsible for delivering personalized and engaging messaging across the buyer journey via email and supporting channels
- This role will also help project-manage larger integrated campaigns that span multiple teams across the marketing organization
- This role will partner closely cross-functionally to ensure we’re delivering the right message to the right audience at the right time – through both proactive and automated channels
- Build, execute, and optimize full funnel email strategy, including drip campaigns, nurture engagement streams, and supporting other marketing subteam campaigns
- Define goals and KPIs for all email marketing programs and report on performance including engagement, MQLs, influenced pipeline, and conversion metrics
- Work closely with the demand generation team to inform the strategy for nurturing audiences on paid advertising channels
- Build the process for collaboration and execution of cross-functional integrated marketing and “big rock” campaigns through thorough project management
- Collaborate cross-functionally with content, product marketing, performance marketing, ABM, and sales teams to ensure campaigns are targeted, timely, and aligned to business priorities
- Manage campaign production from start to finish – including copywriting, segmentation, testing, QA, launch, and performance analysis – leveraging internal experts for support in specific areas
- Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, chatbot and AI email strategies) to improve results
- Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and support overall database health and hygiene in conjunction with Marketing Operations
Application process
- The anticipated closing date for this role is September 1, 2025
Our take
Quality candidates are in demand and have options. It's not easy for companies to make the perfect hire. They face recruitment challenges. Firstly, they have to find the right people to interview. And secondly, they have to demonstrate that they have the right job for them.
Greenhouse is a hiring software company that helps companies optimize their recruitment and become great at it. With over 7,500 customers, the company supports some of the world's most successful companies such as Buzzfeed, Booking.com, HubSpot, and J.D. Power.
In January 2021, TPG Growth acquired a majority stake in Greenhouse with an investment of approximately $500M to support their commitment to improve diversity and reduce inequality in the hiring process.
Since the acquisition, Greenhouse has experienced significant growth, increasing revenues from $86.4M in 2021 to $266.3M in 2024. Its fair to say, the company is seeing great success and it doesn't seem to be slowing down anytime soon.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2018
$50m
SERIES D
Aug 2015
$35m
SERIES C
Total funding: $111.5m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Daniel Chait
(CEO)With a background in Software Engineering, they co-founded Business Velocity and Lab49, where they worked for almost 10 years. In January 2012, they co-founded Greenhouse Software.
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