Lifecycle Marketing Manager, The Black Tux

$110-130k

CSS
HTML
Tableau
Google Analytics
Amplitude
Klaviyo
Senior level
Remote from US
The Black Tux

Suits and formal wear for rent and purchase

Open for applications

The Black Tux

Suits and formal wear for rent and purchase

101-200 employees

B2CFashionRenting

Open for applications

$110-130k

CSS
HTML
Tableau
Google Analytics
Amplitude
Klaviyo
Senior level
Remote from US

101-200 employees

B2CFashionRenting

Company mission

To offer men an alternative to traditional tuxedo and suit rental outlets.

Role

Who you are

  • You'll have significant autonomy in developing and executing lifecycle marketing strategies that drive revenue while maintaining the sophistication and quality of The Black Tux brand
  • Ou're a strategic thinker who can both see the big picture and execute on the details. You have a proven track record of building successful email marketing programs and are excited about the opportunity to launch new channels like SMS. You're analytical and data-driven, but also understand the importance of brand voice and customer experience. You work well independently while maintaining strong collaborative relationships across teams
  • Minimum requirements
  • 5-8 years of experience in email marketing, CRM, or lifecycle marketing
  • Strong experience with ESP platforms, preferably Klaviyo
  • Deep understanding of email marketing best practices, including privacy regulations, authentication protocols (SPF, DKIM, DMARC), and deliverability optimization
  • Proven track record of maintaining high deliverability rates and engagement metrics
  • Proven track record of developing and executing successful lifecycle marketing programs
  • Experience with web analytics tools (Google Analytics, Amplitude, or similar)
  • Proficiency with BI tools (Tableau or similar)
  • Strong analytical and problem-solving skills
  • Excellent project management and cross-functional collaboration abilities
  • Experience with email development and HTML/CSS

Desirable

  • Experience launching and managing SMS marketing programs
  • Background in fashion, retail, or e-commerce
  • Experience with loyalty or referral program development
  • Experience integrating various marketing automation tools
  • Background in wedding or formal wear industry

What the job involves

  • In this role, you'll be joining our Marketing team, reporting to the Director of Brand. You'll be part of a dynamic 7-person marketing team focused on elevating The Black Tux brand and driving growth through innovative customer engagement strategies
  • We are seeking a Manager of Lifecycle Marketing to own and evolve our customer messaging strategy across email and SMS channels. This strategic role will be instrumental in building lasting relationships with our customers, from their first formal wear rental through their journey into our everyday menswear collection
  • Own and develop a comprehensive lifecycle marketing strategy across email and SMS channels, working closely with our Brand Director to achieve overall brand and business objectives
  • Build and optimize thoughtful email journeys throughout the customer lifecycle, with a particular focus on both new customer conversion and engaging our customers beyond their initial purchase
  • Lead the development and launch of our SMS marketing program from the ground up, including strategy, implementation, and optimization
  • Work with the marketing team to design and launch a new loyalty/referral rewards program, ultimately becoming the primary owner of the program
  • Develop and maintain a robust testing and optimization program across all lifecycle marketing initiatives
  • Own reporting and analysis of all email and SMS program performance, with focus on wedding lead conversion and revenue contribution
  • Collaborate closely with Creative, Performance Marketing, Customer Service, and Retail teams to ensure consistent customer experience and messaging

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Insights

Top investors

10% employee growth in 12 months

Company

Company benefits

  • Competitive salaries
  • Health, dental, vision and life insurance coverage
  • 401(k) Plan
  • Paid parking
  • Paid maternity and paternity leave
  • Open vacation time
  • Stocked kitchen & pantry
  • Free Lunch Fridays
  • Complimentary dry cleaning & tailoring services
  • Quarterly excursions (baseball games, sailing trips, etc)
  • Frequent happy hours
  • Free suit rentals
  • Dog friendly office
  • Four blocks from the beach, two from the Promenade

Funding (last 2 of 4 rounds)

Mar 2018

$30m

SERIES C

Sep 2015

$25m

SERIES B

Total funding: $67.6m

Our take

Born from a dissatisfaction with tux hiring, the founders of The Black Tux sought to create an alternative to traditional tuxedo and suit rental outlets, something that was a more fun and enjoyable experience for customers.

Clients can hire or buy one of the company's own designed 100% merino wool suits as well as cotton shirts and proper leather shoes. Using quality and craftsmanship to set them apart from other traditional rental options that typically offer factory-made polyester garments that have been through many rounds of dry cleaning. Customers can build their own look or have one curated by in-house stylists based on their needs. Suit hire is competitively priced considering the garments are worth upwards of $1200 on the shelf.

With standalone showrooms and a Partnership with Nordstrom, Black Tux has recently stepped into the physical retail world. Moving into a future where suits aren’t just reserved for weddings, and the stigma around clothing rental begins to diminish, the company has also started to provide formal wear for interviews and even dates.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle