Lifecycle Marketing Manager, The Black Tux

• You'll have significant autonomy in developing and executing lifecycle marketing strategies that drive revenue while maintaining the sophistication and quality of The Black Tux brand
• Ou're a strategic thinker who can both see the big picture and execute on the details. You have a proven track record of building successful email marketing programs and are excited about the opportunity to launch new channels like SMS. You're analytical and data-driven, but also understand the importance of brand voice and customer experience. You work well independently while maintaining strong collaborative relationships across teams
• Minimum requirements
• 5-8 years of experience in email marketing, CRM, or lifecycle marketing
• Strong experience with ESP platforms, preferably Klaviyo
• Deep understanding of email marketing best practices, including privacy regulations, authentication protocols (SPF, DKIM, DMARC), and deliverability optimization
• Proven track record of maintaining high deliverability rates and engagement metrics
• Proven track record of developing and executing successful lifecycle marketing programs
• Experience with web analytics tools (Google Analytics, Amplitude, or similar)
• Proficiency with BI tools (Tableau or similar)
• Strong analytical and problem-solving skills
• Excellent project management and cross-functional collaboration abilities
• Experience with email development and HTML/CSS

Desirable

• In this role, you'll be joining our Marketing team, reporting to the Director of Brand. You'll be part of a dynamic 7-person marketing team focused on elevating The Black Tux brand and driving growth through innovative customer engagement strategies
• We are seeking a Manager of Lifecycle Marketing to own and evolve our customer messaging strategy across email and SMS channels. This strategic role will be instrumental in building lasting relationships with our customers, from their first formal wear rental through their journey into our everyday menswear collection
• Own and develop a comprehensive lifecycle marketing strategy across email and SMS channels, working closely with our Brand Director to achieve overall brand and business objectives
• Build and optimize thoughtful email journeys throughout the customer lifecycle, with a particular focus on both new customer conversion and engaging our customers beyond their initial purchase
• Lead the development and launch of our SMS marketing program from the ground up, including strategy, implementation, and optimization
• Work with the marketing team to design and launch a new loyalty/referral rewards program, ultimately becoming the primary owner of the program
• Develop and maintain a robust testing and optimization program across all lifecycle marketing initiatives
• Own reporting and analysis of all email and SMS program performance, with focus on wedding lead conversion and revenue contribution
• Collaborate closely with Creative, Performance Marketing, Customer Service, and Retail teams to ensure consistent customer experience and messaging