Senior Marketing Strategy Manager, ThredUp
Supply
$140-150k
+ discretionary restricted stock unit awards and ESPP
3 days a week in office (Oakland, CA)
Fashion resale platform
Be an early applicant
Fashion resale platform
501-1000 employees
Be an early applicant
$140-150k
+ discretionary restricted stock unit awards and ESPP
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 7+ years of experience in product marketing, brand marketing, or a strategic marketing role, preferably within consumer services, marketplace, e-commerce, or retail environments
- Proven ability to develop and execute marketing strategies that drive measurable outcomes
- Strong project management skills, with the ability to manage multiple initiatives, set priorities, and drive execution in a fast-paced environment
- Highly strategic, with ability to sequence projects to deliver quick wins while also keeping line of sight to longer term vision
- Proven ability to collaborate cross-functionally and influence stakeholders across Product, Merchandising, and Marketing teams
- Experience using research and insights to inform positioning, messaging, and go-to-market strategies
- Data-driven mindset and approach to decision-making and performance measurement
- Exceptional communication skills, with the ability to craft compelling narratives, influence stakeholders at all levels, and present insights effectively
What the job involves
- We are seeking a strategic Senior Marketing Strategy Manager to join our Integrated marketing team
- This individual will focus primarily on building and executing a comprehensive marketing strategy to grow the supply side of our marketplace
- The Senior Marketing Strategy Manager will be a thought partner to the Sr Director of Marketing Strategy and will work closely with Product and Merchandising leaders to shape the overall seller journey to meet both buy and sell side goals and drive quality supply
- This role will also own seller focused research and competitive insights
- In addition to growing high quality supply, the Senior Marketing Strategy Manager manager will drive high impact product marketing and strategic projects to meet buyer and seller focused goals across the business
- This role reports to the Sr Director Marketing Strategy
- Build out comprehensive seller focused marketing strategy including: positioning, targeting, communication approach, channel strategy, promotional levers, and playbook for ramping supply
- Develop roadmap for testing seller focused messaging
- Plan and execute evergreen and ad hoc supply marketing campaigns including writing master briefs and project managing channel level execution
- Collaborate with channel owners (CRM, paid social, organic social) to drive testing and initiatives roadmap that meet supply goals
- Refine marketing KPIs and reporting focused on meeting supply goals
- Advance seller experience and meet marketing goals by diving deep into the supplier journey / funnel and identify opportunities to shape evolution of the supply product roadmap, in close partnership with Product & Merchandising leads
- Build deep understanding and empathy for seller experience champion the seller perspective in marketing and cross-functional forums
- Drive seller research to inform positioning of supply offerings and guide seller marketing strategies
- Conduct regular competitive analysis to understand potential risks and opportunities on supply
- Evolve buyers focused research tools to include seller perspective
- Provide product marketing POV to amplify high impact features across marketing channels, supporting buyer side projects when needed
- Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals
- Support and grow marketing led strategic partnerships
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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