Revenue Marketing Manager, GoGuardian
Events
$105-125k
+ Employee equity plan
Ed-Tech software for K-12 schools
Open for applications
Ed-Tech software for K-12 schools
201-500 employees
Open for applications
$105-125k
+ Employee equity plan
201-500 employees
Company mission
To transform education by helping schools implement, manage and understand technology.
Role
Who you are
- This role requires a highly motivated and creative individual with a passion for events and a proven track record of success in planning, executing, and measuring impactful events that span the customer journey
- The ideal candidate will have extensive experience in event marketing, a strong understanding of marketing principles, and the ability to manage complex projects from conception through completion
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in event marketing, with a proven track record of success in planning and executing high-impact events
- Experience in developing and managing event budgets
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent communication, interpersonal, and presentation skills
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Jira/Airtable
- Experience in both B2B and B2C event activations is a plus
- Prior edtech experience is a plus
What the job involves
- The Sr Event Marketing Manager will play a crucial role in driving and implementing GoGuardian's event marketing strategy
- Develop an integrated event strategy aligned with overall marketing and business objectives
- Ensure events support multiple stages of the sales and marketing funnel (ex: lead generation, brand awareness, customer retention)
- Reinforce GoGuardian's brand positioning through strategic partnerships, event activations, and brand appearances
- Define target audiences, goals, and key performance indicators (KPIs) for each event
- Own and maintain the GoGuardian event calendar, capturing all instances of event activations and brand appearances
- Develop and manage budgets for individual events, ensuring cost-effectiveness and maximum ROI
- Negotiate contracts with vendors and suppliers to secure favorable terms
- Utilize various marketing channels (digital, social media, email) to drive event attendance
- Implement registration processes and tools to track attendee numbers
- Monitor and analyze attendance data to inform future event planning
- Build and maintain cross-functional relationships with sales teams to ensure proper lead follow-up
- Conduct post-event evaluations to assess the success of the event against predefined KPIs
- Gather feedback from attendees and stakeholders for continuous improvement
- Build and maintain relationships with industry partners, vendors, sponsors, and key stakeholders
- Provide detailed reports on the performance of events, including key metrics and insights
Our take
GoGuardian provides filtering, classroom engagement and mental health tools for educators. This supports better classroom management, student engagement and online safety - without users having to rely on multiple platforms.
Among GoGuardian's product capabilities, users will find real-time monitoring for students' device screens, a feature to identify at-risk students and the 2024-launched single click tutoring support. The major questioning of the suite surrounds how student safety and privacy remain balanced, which is a challenge the company must continue to face.
Millions of students across over thousands of US school districts are served by GoGuardian's software. With schools increasingly turning towards digital education systems, the company is well-positioned to expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$200m
GROWTH EQUITY VC
Apr 2014
$0.2m
ANGEL
Total funding: $200.2m
Company benefits
- Health insurance: 90% for you (100% HMO) and 50% for your dependents
- 401(k) retirement savings plan with company match
- Comprehensive time-off package, including flexible time off, sick time, 13 company holidays, quarterly wellness days, and a paid year-end holiday break
- 24 hours and 7 days a week, free confidential services include personal coaching, counseling, self-care apps, and much more!
- Employee stock option
- Company-supported growth
- Paid parental leave for up to 14 weeks
- Company paid short and long-term disability
- A fertility and adoption program to help you support your family needs
- Relax, recharge, and refresh with weekly yoga classes and guided meditation
Company HQ
El Segundo, CA
Leadership
Advait Shinde
(Co-Founder & Chair)Worked at Google as an engineer, helping to launch key products such as Google Pay (formerly Google Wallet). Co-founded GoGuardian as CTO in 2014, becoming CEO in 2017 and Chair in 2024.
Rich Preece
(CEO)Previously COO at LegalZoom, SVP and US GM of QuickBooks by Intuit, and Senior Marketing Manager for the Chicago Association of Direct Marketing.
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