Ecosystem Marketing Lead, Lattice
$140-198k
+ Stock options
Employee success platform
Be an early applicant
Employee success platform
501-1000 employees
Be an early applicant
$140-198k
+ Stock options
501-1000 employees
Company mission
To build cultures where employees and their companies thrive.
Role
Who you are
- 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs
- Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams
- A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution
- Clear written and verbal communication skills, including the ability to influence without direct authority
- A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment
- Comfort representing Lattice with senior partner contacts and in external settings
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus
What the job involves
- This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage
- It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering
- Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans
- Success in this role will be measured through the following outcomes:
- Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution
- Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations
- Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels
- Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers
- Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators
- Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities
Our take
Modern HR departments face many challenges, such as maintaining employee engagement, often across a distributed workforce. Lattice’s people success platform solves this problem.
Lattice enables companies to launch effective performance review cycles, implement OKRs and facilitate manager meetings, all of which are proven to drive engagement and productivity. Lattice’s solutions are now trusted by over 5,000 business leaders, including executives at Reddit, Slack and Cruise. The company is now valued at over $3B, which is a testament to industry confidence in its product.
Since launching a London office in 2021, Lattice has accelerated its international expansion, backed by significant funding. Scaling in this way will be an instrumental part of its future success, allowing the company to compete with rival HR software providers and become central to carving out the new world of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$175m
SERIES F
Mar 2021
$60m
SERIES E
Total funding: $329.4m
Company benefits
- Medical insurance, Dental insurance, Disability insurance
Company values
- Ship, Shipmate, Self: We are one team, united by the goal of enabling our customers to thrive. By putting their success first, we strengthen the company as a whole. We collaborate as teammates and prioritize collective achievement above individual gains, ensuring the whole ship moves forward together.
- Own the outcome: We are all company owners. We hold ourselves accountable to achieving our goals, owning both our successes and setbacks. When faced with challenges we are resilient and remain focused on solutions. We believe that true ownership means not just doing the work but taking responsibility for its impact.
- Clear Eyes: We approach our work, colleagues, customers, and ourselves with clarity and honesty. We harness pragmatism as a superpower. We believe that starting from a place of truth will make us successful and happy in the long run.
- What’s Next: We have an insatiable appetite to grow, to improve, and to look for the next horizon. Whenever we arrive at a destination, we see it as the beginning of a new journey. Our work will never be done.
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Sarah Franklin
(CEO)Prior to joining Lattice in 2024, Sarah spent 16 years at Salesforce, while there she held various roles, including President & CMO. She also worked at Amazon Web Services as the Head of Database Product Marketing.
Amy Christensen
(CRO)Prior to joining Lattice in 2025, Amy was GM of americas/Head of Revenue at Asana. She also spent nearly 10 years at LinkedIn, holding various roles including Senior Director of LinkedIn Talent Solutions.
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