Product Marketing Manager, Spotify
Advertising
$103-147.1k
+ Equity
More information about location
Commercial music streaming service
Job no longer available
Commercial music streaming service
1001+ employees
Job no longer available
$103-147.1k
+ Equity
More information about location
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have a min of 4+ years of strategic Product Marketing experience and an understanding of GTM plans; relevant experience spanning Ad formats and self serve ad interfaces is also of considerable importance
- You have a BA or BS degree; MBA or quantitative graduate degree a plus but not required
- You have experience with advertising customers and are proficient using data/insights to inform product/GTM strategies
- You are process oriented and have the ability to manage timelines and deliverables across key partners
- You are empathetic to customer needs and can collate feedback to make strategic business recommendations
- You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- You have a deep understanding of the digital advertising industry, particularly with a passion for audio and video
- You can explain the value of highly technical concepts in human, relatable and compelling language
What the job involves
- We’re seeking a Product Marketing Manager (PMM), based in the United States, to join our Monetization Product Marketing team.
- In this role you’ll work alongside a group of PMMs focused on advertiser experience, supporting the unification and evolution of Spotify’s ad formats.
- This role will serve as the voice of the customer by developing go-to-market strategies that improve product adoption and revenue growth while driving real business outcomes for our advertising partners
- The Monetization Product Marketing team sits within the Global Product and Commercial growth team and partners closely with leaders across product management, engineering, design, business development, business marketing, learning & development, business operations and PR/communications teams
- Collect and distill Ad format requirements & feedback to serve as the voice of the customer for our advertising product team
- Develop structured competitive analyses to identify new format opportunities for the Spotify platform
- Establish and complete cross-functional go-to-market launches for new & existing advertising formats
- Produce product adoption reports that identify adoption blockers and proposed growth plans across existing formats
- Serve as the subject matter expert on our ad formats across music and podcasts both internally and externally
- Commercialize the ad formats roadmap, acting as a key stakeholder for our sales, operations, and partnerships teams
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company values
- Innovative: We move fast and take big risks
- Sincere: We have no time for internal politics
- Passionate: We revel in what we do
- Collaborative: We recognise that we're all in this together
- Playful: We don't take ourselves too seriously
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
People progressing
Joined as a Conversion Manager in the Growth Team. Promoted three times over seven years to Senior Director - Head of Growth.
Joined as a Customer Advisor. Since then has had the role titles Senior Advisor, Content Associate, Team Coach, and Operations Manager - Primary Support. Hurst is now currently the Business Operations Manager of Music.
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