Marketing Strategy & Planning Manager, Okta
EMEA
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- 8+ years of relevant professional experience in Marketing Strategy & Planning, Field Marketing, Marketing Analytics or a similar role at a B2B, SaaS company
- 6+ years in managing Marketing budgets and resource allocation
- Asana and SFDC power user
- Strong understanding of key drivers of business and marketing strategy (pipeline and revenue analytics, investment ratios, funnel metrics, martech foundation)
- Strong analytical skills, performance data analysis, identifying trends and measure impact
- Proven experience in supporting execution within a high growth, global company
- Exceptional structured thinking and problem-solving skills
- Proven ability to collaborate effectively across functionally and geographically distributed teams
- Excellent written and verbal communication skills
- BS/BA or equivalent required
What the job involves
- Okta’s Marketing Strategy & Planning function drives the Marketing strategy formation and planning motion to optimize marketing performance, deliver a strong return on investment and achieve our company objectives
- Reporting to the Snr Director, Marketing Strategy & Operations this role will act as a strategic partner to our EMEA Field Marketing leadership team
- This role would work very closely with our Marketing Analytics, Finance, xDR and Field Marketing teams, and involves a mix of planning, creative thinking and data-driven decision making
- As a key partner to the EMEA Field Marketing team, this role will ensure the Field Marketing operations are coordinated and cohesive, and supports our company objectives
- You will act as a liaison between Field Marketing and the wider GTM teams
- Assist the EMEA Field Marketing team to analyze program performance and develop recommendations on operational improvements and ways to drive effectiveness across the team
- Leverage our BI tools to track and monitor performance against plan and regularly inform stakeholders of deep analytical insight. Proactively identify opportunities and use data driven insights to prioritize initiatives to drive the business forward
- Partner closely with Finance and Field Marketing to build and own budget management, including annual and quarterly planning. Ensure accuracy in forecasting, correct utilization of funds and proactive reporting to leadership to ensure team are within budget
- Partner closely with Procurement to ensure Field Marketing contracts are executed on time. Streamline communication and workflow between the departments
- Play a key role in driving complex, cross-functional, global Field Marketing initiatives. Coordinate with cross functional teams to ensure projects are completed on time, within scope and budget. Own communication and proactive updates on progress against plan
- Partner closely with the Marketing Analytics team to ensure data accuracy in reporting. Work with Field Marketing leaders to define business requirements for new dashboard builds and dashboard innovation
- Implement and maintain processes and tool usage to maximize Field Marketing operations productivity and cross functional alignment. SME for Asana, own the adoption and enablement for Field Marketing, ensure accuracy in data
- Drive operational rigor and process improvements. Proactive, timely communication with Field Marketing stakeholders. Ensure team meet quarterly planning cycle, business reviews (QBRs) and monthly demand generation interlock deadlines
- Work closely with the wider Strategy & Planning team, as well as cross functionally to identify trends, business opportunities and process improvements
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company values
- Love our customers
- Never stop innovating
- Act with integrity
- Be transparent
- Empower our people
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
People progressing
Joined as Senior Manager, Recruiting EMEA and promoted to Director, Recruiting EMEA after 3 years. Promoted again to Senior Director, Recruiting EMEA after another 3 years.
Diversity, Equity & Inclusion at Okta
- Workforce: We believe in recruiting diverse talent to create balanced teams
- Workplace: We support and empower employees to be authentic and grow through open conversations and education
- Marketplace: We go to market and sell to diverse audiences
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