Senior Marketing Automation Specialist, Wave
$85-105k
+ Bonus
Financial services for small business owners
Be an early applicant
Financial services for small business owners
201-500 employees
Be an early applicant
$85-105k
+ Bonus
201-500 employees
Company mission
To create a future where small business owners can manage their finances fearlessly.
Role
Who you are
- 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline, ideally within a SaaS, fintech, subscription, or product-led growth environment
- Advanced hands-on experience with Braze, including building multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation
- Experience working with Segment and Amplitude, with the ability to use customer and product behavioural data to inform segmentation, journey design, and lifecycle optimization
- Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement
- Strong analytical and experimentation skills, with experience designing tests, interpreting performance data, and translating insights into actionable recommendations and optimizations
- Strong knowledge of email, push and in-product messaging best practices, including deliverability, consent management, frequency management, and customer experience
- Working knowledge of HTML/CSS and Liquid templating; with the ability to troubleshoot personalized, dynamic communications
- Strong operational discipline and attention to detail, particularly across campaign QA, data accuracy, documentation and governance
- A collaborative, self-directed approach, with the ability to independently own execution while partnering effectively with Growth, Product and Lifecycle Marketing teams, Data, Product and Engineering
What the job involves
- The Senior Marketing Automation Specialist is responsible for owning the execution, optimization, and operational excellence of Wave’s customer marketing automation programs across email, in-product, and push channels
- Working closely with Lifecycle and Product Marketing, Growth, Product, Data and other cross-functional partners, this role translates customer and business strategies into sophisticated, scalable automated journeys that drive activation, engagement, conversion, retention, and expansion
- This role serves as the subject matter expert in marketing automation, campaign orchestration, testing, and measurement — ensuring our customer communications are highly targeted, personalized, measurable, and continuously optimized
- Own the execution and optimization of automated customer journeys across email, in-product and push channels — from audience creation and build through QA, launch, monitoring and continuous improvement
- Leverage Braze, Segment and Amplitude to turn customer data into action, using behavioral insights, product usage and lifecycle signals to build targeted audiences, trigger personalized journeys and identify opportunities to improve activation, engagement, conversion and retention
- Translate lifecycle strategies into scalable automation programs, partnering with Lifecycle, Product Marketing and Growth to determine the right audience, message, channel, timing and journey logic
- Drive experimentation and optimization through A/B and multivariate testing across messaging, creative, targeting, timing, cadence and journey design, turning results into actionable recommendations
- Own campaign performance and measurement, monitoring lifecycle and channel KPIs and partnering with Data & Analytics to understand customer behavior, measure impact and uncover opportunities for improvement
- Ensure the health and scalability of our marketing automation ecosystem, maintaining strong standards for QA, deliverability, data integrity, consent, documentation and campaign governance
- Serve as the marketing automation subject matter expert, partnering with Product, Data and Engineering to define the customer events, attributes and integrations needed to enable increasingly sophisticated segmentation, personalization and automation
Our take
Over 90% of all businesses in North America are zero to five employee companies. These businesses are organising their finances either by paying an expensive accountant, or relying on traditional spreadsheets.
In response, Wave is democratising access to financial services software. While it is not the first to do this, it has taken the flourishing approach of giving away the invoicing and accounting software 100% for free.
The company instead makes money by embedding financial services products within the software. It's these payments and other revenue streams that the startup is now looking to expand to secure more revenue to scale.
While the company has had success so far with its tools, it will need to build a whole suite of products and services in order to compete with the accounting software giants like Xero.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Jun 2018
$3.3m
EARLY VC
May 2017
$32m
SERIES D
Total funding: $81.2m
Company benefits
- Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours
- We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more
- We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously
- We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!
Company HQ
Leslieville, Toronto, ON
Leadership
Zahir Khoja
(CEO)Worked at Mastercard as EVP (Global Merchant Solutions and Partnerships) and held several Senior VP positions. Former Vintro Board Member and General Manager (North America) at Afterpay.
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