Vice President of Brand Strategy, CoreWeave
$250-300k
More information about location
Office located in Sunnyvale, CA / New York, NY
Specialized cloud provider
Be an early applicant
Specialized cloud provider
201-500 employees
Be an early applicant
$250-300k
More information about location
Office located in Sunnyvale, CA / New York, NY
201-500 employees
Company mission
CoreWeave's mission is to deliver a massive scale of GPU compute resources on top of the industry’s fastest and most flexible infrastructure.
Role
Who you are
- 15+ years of experience in brand leadership roles within high-growth B2B tech, AI, cloud, or infrastructure companies
- Proven ability to create and scale category-defining brands across global markets and technical audiences
- Experience building cohesive, flexible brand systems that scale across channels, business units, and cultures
- Strong creative judgment, storytelling instincts, and ability to translate business strategy into brand expression
- A portfolio of work that demonstrates impact on brand equity, campaign performance, and customer connection
- Skilled in cross-functional collaboration, with the executive presence to influence senior leaders and C-suite stakeholders
- Experience working with and managing external brand, design, and creative agencies
- Familiarity with brand health measurement, qualitative research, and brand lift/perception studies
What the job involves
- We are seeking a visionary and hands-on Vice President of Brand to define and scale a world-class brand architecture, identity system, and storytelling platform that positions CoreWeave as the default cloud for the most advanced workloads on Earth
- This role is a foundational brand leadership position—responsible for brand strategy, identity, campaigns, creative, messaging frameworks, and cross-channel consistency
- Ou’ll guide how our brand shows up across the entire customer and partner journey—excluding ownership of the website, which sits under a separate team—and ensure that every expression of CoreWeave reflects the ambition, clarity, and innovation that defines us
- Own and evolve CoreWeave’s global brand strategy, including positioning, messaging pillars, visual identity, and tone of voice
- Partner with the CEO, CMO, and executive team to translate business strategy into a differentiated, ownable brand platform
- Lead development of a brand architecture that supports CoreWeave’s expanding product portfolio, verticals, and audiences (AI startups, enterprise IT, developers, partners)
- Define how the CoreWeave brand shows up across campaigns, investor materials, product marketing, field events, and sales experiences
- Own the visual and verbal brand system, partnering with design and creative resources to scale the CoreWeave look and feel globally
- Oversee production of brand guidelines, asset libraries, and toolkits used by internal teams and external partners
- Collaborate with creative, content, and campaign teams to ensure on-brand execution across every customer-facing moment—digital, print, video, experiential, AR/VR, and beyond
- Act as brand guardian across all channels and surfaces (excluding the website), maintaining consistency while enabling flexibility
- Lead cross-functional initiatives to build breakthrough brand campaigns that drive awareness, relevance, and emotional connection
- Partner with comms, product marketing, and demand gen teams to amplify brand moments around launches, partnerships, events, and corporate storytelling
- Ensure CoreWeave’s brand is globally scalable, culturally sensitive, and adaptable across markets, languages, and customer types
- Champion brand innovation—exploring emerging channels, content formats, and creative experiences
- Enable all marketing, sales, talent, and partner-facing teams to be effective storytellers and brand ambassadors
- Build and scale a brand center of excellence, including training, templates, creative review processes, and brand measurement systems
- Work closely with internal teams and external agencies on brand campaigns, creative development, and event experiences
- Define and track brand awareness, perception, preference, and consistency metrics, using both qualitative and quantitative methods
- Work with insights and analytics teams to benchmark CoreWeave against peer brands and category incumbents
- Translate brand performance into actionable strategies that support both top-of-funnel awareness and long-term brand equity
Our take
Many cloud service providers can suffer from slow prediction speeds when they are used for data modeling. CoreWeave solves this problem with its specialized cloud service provider.
CoreWeave reduces prediction times and makes service requests faster and more efficient. This, in turn, cuts cloud costs considerably. This has proven to be a strong draw for many companies, with CoreWeave signing a lucrative partnership with GPU heavyweight NVIDIA as well as partnering with BitOoda, which has allowed it to expand its operations to the financial market.
However, in 2023 it closed three very significant rounds of funding (Series B and debt and secondary extensions), which is being invested into expanding its US-based data centers, opening two new ones in the coming year. The question remains whether, despite 2023's big investments in the sector, CoreWeave can maintain this momentum and whether generative AI's stock will continue to rise.
Steph
Company Specialist at Welcome to the Jungle
Insights
194% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2024
$1.1bn
SERIES C
May 2023
$200m
SERIES B
Total funding: $1.7bn
Company benefits
- Medical, dental, and vision coverage
- Life and disability insurance
- Flexible Spending Account
- 401k with employer match
- Flexible PTO
- Catered lunch
- Kinside Childcare Concierge Service
- Gym reimbursement
Company HQ
Civic Center, New York, NY
Leadership
Michael Intrator
(CEO, not founder)Was Principal Portfolio Manager at Natsource Asset Managment for over 15 years. Served as CEO of The Atlantic Crypto Corporation and Hudson Ridge Asset Management.
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