Performance Marketing Specialist, AffiniPay
+ Mid-year and end-of-year bonuses and equity options
Essential tools for professionals
Be an early applicant
Essential tools for professionals
501-1000 employees
Be an early applicant
+ Mid-year and end-of-year bonuses and equity options
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- Our ideal candidate has a creative and analytical mind with the ability to plan, complete, and optimize performance marketing programs
- 2+ years of experience in a similar role creating performance marketing efforts for B2B/tech, proven success with industry-standard metrics
- Experience managing or coordinating media with partners, publishers, or sponsorship platforms
- Highly proficient in Excel/Google Sheets and comfortable with performance dashboards and reporting
- Experience in the development of advertising campaigns and execution of SEM, paid social, programmatic, video, retargeting, display, and other media buys
- Experience working in SEM platforms (i.e. Google Ads, Microsoft Ads) and paid social platforms (i.e. Facebook/Meta, LinkedIn, Quora, and Reddit Ads)
- Experience using project management tools such as Asana, Wrike, or similar tools
- Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
- Bachelor’s degree in related field
- This position is located in Austin, Texas
What the job involves
- AffiniPay is looking for a Performance Marketing Specialist who will focus on the strategy and execution of digital programs across multiple channels
- In this role, you’ll be responsible for promoting our products and supporting lead generation activities via SEM, paid social, campaign planning, coordinating media partnerships and reporting
- This position will report to the Performance Marketing Manager and work closely with cross-functional teams
- We have multiple brands under our AffiniPay brand that will allow you to get creative, while engaging with very professional niche industries
- Support performance marketing activities including, but not limited to, SEM, paid social, programmatic, retargeting, and ad sponsorships
- Coordinate ad placements and sponsorships across various industry media partnerships
- Collaborate with Marketing and Biz Ops to measure, monitor, and report campaign performance - following prospects from their initial engagement, to opportunity, to close
- Measure and report performance across performance marketing campaigns and asses against goals (ROI and KPIs)
- Balance improving processes and tools while meeting ongoing lead and closed account goals
- Collaborate with agencies and other vendor partners as needed
- Other Duties as assigned
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
Salary benchmarks
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