B2B Marketing & Sales Enablement Manager, IDT
Zendit
Communications & payment services
Be an early applicant
Communications & payment services
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide innovative communications and payment services for consumers and businesses on a global scale.
Role
Who you are
- 5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API-first product
- Demonstrated experience running demand-generation campaigns with measurable ROI
- Familiarity with the B2B buyer journey: awareness → MQL → SQL → close → expansion
- Experience marketing to technical or developer audiences is a strong plus
- English proficiency - C1
- Automation: HubSpot expert (workflows, sequences, dashboards)
- Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO)
- Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs
- Copywriting: Concise, compelling writing across emails, web, and collateral
- Collaboration: Works seamlessly with Sales, Product, and Engineering
- Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting)
What the job involves
- We are looking for a hands-on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close
- You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events
- This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams
- Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers
- Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences
- Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution
- Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap
- Lead end-to-end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels
- Own zendit.io: drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console)
- Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities
- Manage end-to-end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post-event lead follow-up
- Equip sales with strategic pre- and post-event briefs
Our take
Founded in 1990 by serial entrepreneur Howard Jonas, IDT Corporation specializes in fintech and communications services. Over the last few decades, the company has launched a portfolio of brands, including IDT Global and net2phone.
IDT offers payment and communication services to businesses and consumers alike. It now boasts a turnover of over $1 billion a year, which is a testament to its industry impact.
The company has benefited massively from its agility and its ability to evolve alongside technology. For example, it acquired Leaf Global, signalling a new move into the world of Web 3.0. This indicates a notable and timely shift in strategy for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Company benefits
- Flexible Working Arrangements & Convenient Work Locations
- Health, Dental, Vision & 401k
- Tuition Reimbursement Program
- Professional Growth & Autonomy
- Generous Paid Vacation & Sick Time
- Coffee, Breakfast, & Games In-Office
- In-Office Gym & Recreational Leagues
Company HQ
Central Business District, Newark, NJ
Leadership
Howard Jonas
(Founder & Chair)Served as the company's CEO for 10 years. Is also Director of Starz Media and the founder of Genie Energy.
Salary benchmarks
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