Senior Product Manager, Roku
The Roku Channel, Roku US
$176-302.7k
+ Equity awards
Office located in San Jose, CA
Convenient & affordable TV streaming players
Open for applications
Convenient & affordable TV streaming players
1001+ employees
Open for applications
$176-302.7k
+ Equity awards
Office located in San Jose, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 8+ years of product management experience with increasing scope and cross-functional impact
- Strong streaming services background (AVOD/SVOD/FAST) - experience owning customer journeys and business outcomes for a streaming app or service
- Demonstrated success driving engagement and retention through discovery improvements, merchandising strategy, and personalization-informed experiences
- Experience partnering closely with Content/Programming teams and translating content goals into scalable product experiences
- Proven collaboration with ML/recommendations teams and comfort balancing editorial curation with personalization and experimentation
- Strong analytical skills: defining KPIs, building measurement plans, and using data to guide prioritization and iteration (funnels, cohorts, content-level performance, experiments)
- Excellent product judgment and UX sensibility for content-rich UIs (home, navigation, rails, content details)
- Technical fluency: comfortable working with APIs, data pipelines, experimentation frameworks, and client performance considerations
- Exceptional communication and stakeholder leadership skills; ability to influence decisions across Product, Design, Engineering, Data, Search, and Content teams
- Bachelor’s degree required, technical degree a plus
What the job involves
- As a Senior Product Manager, The Roku Channel – Roku OS, you will own the streaming-service experience for The Roku Channel on Roku’s flagship platform
- This role is for a product leader who thinks like a streaming service operator - deeply customer-obsessed, fluent in discovery and engagement loops, and comfortable balancing viewer experience with content and monetization goals
- You’ll define and deliver experiences that help viewers find something great to watch quickly, keep them coming back, and showcase Roku’s evolving content catalog
- You’ll partner closely with Design, Engineering, and Data/Analytics to ship and iterate, collaborate with a Recommendations/Personalization PM to balance merchandising and ML thoughtfully, and work hand-in-hand with Content Strategy/Programming to align product experiences with launches, tentpoles, and ongoing merchandising needs
- This position is based in San Jose, reporting to Director of Product, Consumer Apps
- Own The Roku Channel roadmap for Roku OS end-to-end: Define and deliver a multi-quarter vision across key streaming journeys including discovery, navigation, content details, and engagement loops
- Champion streaming-service craftsmanship: Identify friction and opportunities across time-to-content, selection rate, and repeat engagement - balancing viewer delight with business goals
- Prioritize with impact: Draw hard lines on priorities informed by viewer insights, content strategy, company goals, and data - ensuring we ship high-ROI experiences
- Be intensely data-driven: Define KPIs and success criteria; form hypotheses and run experiments that drive measurable lifts in engagement, retention, and monetization
- Partner deeply with UX: Design intuitive, high-performing experiences that balance usability, editorial storytelling, and personalization
- Lead execution with Engineering: Translate strategy into crisp PRDs, align scope and milestones, and deliver high-quality features on predictable timelines
- Operationalize programming and merchandising: Work with Content Strategy/Programming to translate launches, tentpoles, and seasonal moments into scalable merchandising patterns (collections, campaigns, modules, messaging)
- Collaborate with Recommendations/Personalization: Integrate ML-powered discovery thoughtfully balancing editorial intent, personalization, and experimentation to improve satisfaction and engagement
- Partner with the Search team: Ensure Roku Channel content is discoverable and represented effectively across search entry points and results experiences
- Monitor and optimize performance: Track dashboards, cohorts, and content-level insights; iterate post-launch to drive sustained KPI improvements, not just feature delivery
- Communicate with clarity: Align stakeholders across Product, Design, Engineering, Data, and Content; surface tradeoffs and decisions with crisp, executive-ready narratives
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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