Staff Product Manager, Etsy
Retention & Engagement
$185-241k
+ Equity package + Annual performance bonus
Office located in Brooklyn, NY
eCommerce platform for handcrafted goods
Open for applications
eCommerce platform for handcrafted goods
1001+ employees
Open for applications
$185-241k
+ Equity package + Annual performance bonus
Office located in Brooklyn, NY
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 7+ years of experience leading product initiatives in high velocity tech companies with at least 3 years of experience in growth & retention problem spaces
- Experience developing ML-powered and/or Marketing Technology products is a plus
- Strong record of using data-driven decision-making to increase customer frequency and retention, balanced by sharp intuition when data is incomplete
- Natural collaborator that understands how to share a vision and drive cross-functional alignment and work effectively in a matrixed organization structure
- Track record of building positive relationships with people and teams across a broad organization, including Marketing, Engineering, Design, Analytics, and Research
- An inspirational and clear communication style that embodies our guiding principles of leading with optimism and embracing differences
- A passionate member of the Etsy community and someone who believes in Etsy’s vision, mission and values
- Experience working in e-commerce, retail, two-sided marketplaces or growth teams is a plus
What the job involves
- As the Staff Product Manager for Retention & Engagement, you will be responsible for the solutions communicating with millions of users via email, push, sms/rcs and future owned channels, guiding them in their shopping journeys, and inspiring them to return and shop on Etsy more often
- You’ll manage a dynamic and evolving portfolio, driving $B+ in impact, partnering closely with Marketing and Product leaders
- Guide the development of cutting-edge ML/AI to personalize every communication in emails, push & sms
- Build discovery flywheels where onsite actions power smarter offsite experiences, and offsite engagement brings buyers back to meaningful discovery on Etsy
- Design experiences that drive long-term value for users, connecting them with the millions of artisans and creators that make Etsy unique
- Deepen our understanding of users, and find the perfect trends & products matching their interests and needs, blending human expertise and algorithms
- This is a full-time position reporting to the Senior Director of Product, Drive & Land Traffic
- Drive the product strategy for our Retention & Engagement platform (email, push, sms) to deliver highly relevant and inspiring experiences to millions of Etsy users
- Partner closely with Marketing, ML, Engineering, Product Design, Data Science, Research, to develop customer-centric solutions
- Leverage cutting-edge ML & automation to bring the stories of millions of sellers and their unique products to life
- Set a clear vision, define meaningful goals, and identify the biggest opportunities based on a deep understanding of Etsy’s user needs
- Build and maintain long-term product roadmaps aligned with Etsy’s broader Product and Marketing strategies
- Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation
- Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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