Senior Product Marketing Manager, Intigriti
Offers uncapped commission
Leading global bug bounty platform
Job no longer available
Leading global bug bounty platform
501-1000 employees
Job no longer available
Offers uncapped commission
501-1000 employees
Company mission
To empower the world's largest organizations to find and fix vulnerabilities before cybercriminals can exploit them.
Role
Who you are
- You have extensive experience in a Senior Product Marketing role, ideally in a SaaS, cybersecurity or technology solution setting
- You have experience growing product usage and working with cross-functional teams (Product, Customer Success, Sales) to deliver new business and expansion opportunities
- Excellent communication, presentation and delivery skills
- Strong interpersonal skills to work with a variety of stakeholders, influence the product roadmap and assert Marketing and Customer requirements
- Ability to analyze complex datasets and spot actionable trends and key insights from customer usage and behavior patterns
- Ability to understand complex technology product messages and communicate them effectively in customer-facing content
- You have experience releasing technical products to new and existing customers
- A passion for cybersecurity and technology is a plus
- Able to 'Get Things Done' - both through formal and informal channels of communication
- Driven by a challenge, thrives in a fast-paced scale-up environment
What the job involves
- Working at the heart of a cross-functional product team, the highly strategic Senior Product Marketing Manager role is responsible for identifying and defining the market opportunity for Intigriti's products, validating product-market fit, taking our offering to market and scaling the company’s growth
- Through market research, the Senior Product Marketing Manager gains in-depth knowledge of the industry, competitive landscape and customers. Based on these insights, they create, validate and iterate product positioning and messaging which resonates with target customers
- They deliver effective sales enablement materials which translate complex technical capabilities into appealing customer benefits. The role owns the overall Go-To-Market strategy, optimized for the different customer segments and personas and accounting for their unique end-to-end customer journeys
- The Senior PMM is responsible for new feature communications and planning strategic cross-channel marketing campaigns to drive product adoption
- Market Analysis and Research:
- Conduct in-depth market research to understand the competitive landscape, customer needs, and industry trends in the ethical hacker space. This will include an annual Customer Satisfaction Survey
- Work with Product to analyze customer feedback and enhance our offerings based on market demand
- Product Positioning and Messaging:
- Develop compelling value propositions and messaging that resonate with our target audience, emphasizing the unique benefits to our product and community
- You will be a true partner to the Product team to ensure timely launch plans for new products and features as well as accurate and impactful communication of product features and capabilities
- Go-to-Market Strategy:
- Own the product marketing strategy and planning
- Create and execute go-to-market plans for new product launches, feature updates, and campaigns to drive awareness and adoption
- Collaborate with cross-functional teams, including sales, content marketing, and customer success, to ensure alignment in messaging and strategy
- Content Creation:
- Closely collaborate with the product and customer success teams to identify content topics and opportunities to highlight the features and benefits of our platform and community
- Create and manage e-mail and content campaigns around new features, verticals, personas, customer problems and important changes and market trends
- Maintain a current knowledge database: Regularly update information (changelog) to ensure accuracy and user friendliness
- Sales Enablement:
- Equip the sales team with the necessary tools, training, and collateral to effectively communicate the value proposition of our products to potential customers, including competitor battle cards, one-pagers and monthly enablement sessions
- Collaborate with sales to understand customer needs and feedback, incorporating insights into marketing strategies
Salary benchmarks
Our take
Using the Intigriti platform, businesses can launch bug bounty programmes that reward ethical hackers for uncovering vulnerabilities before malicious actors can exploit them. Its client base spans major organisations such as the European Commission, Randstad, and Kahoot, highlighting the growing mainstream adoption of crowdsourced security as part of modern risk management strategies.
Against the backdrop of persistent cybersecurity talent shortage, Intigriti's distributed model allows enterprises to tap into a global pool of skilled researchers, scaling their security efforts far beyond what in-house teams alone can achieve. This approach not only strengthens organisational resilience but also creates new income streams and recognition opportunities for ethical hackers.
Following a reported 650% growth surge between 2020 and 2022, the company went on to secure Europe's largest-ever funding round for a crowdsourced security platform, signalling strong market confidence in its model and long-term trajectory.
More recently, Intigriti has expanded its role within critical infrastructure through a partnership with Shield, supporting Belgian healthcare organisations in meeting the stricter requirements for the NIS2 Directive. This collaboration highlights a shift in the market from optional bug bounty programmes to structured, compliance-driven vulnerability disclosure frameworks. By combining its global ethical hacker network with operational support and secure reporting process, Intigriti is positioning itself as a key enabler of regulatory complainant and proactive security maturity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2022
$24.4m
SERIES B
Jun 2020
$4.8m
EARLY VC
Total funding: $29.3m
Company HQ
Zurenborg, Antwerp, Flanders
Leadership
Stijn Jans
(Founder & CEO)Prior to founding Intigriti in 2016, Stijn founded The Security Factor where he served as a Managing Partner for 4 years. He also worked in Cloud Solution Sales at Microsoft.
Harry Grobbelaar
(CRO)Harry joined Intigriti in 2020 as an Advisor & Independent Board Member. He then moved into the role of COO in 2021, CCO in 2023, and CRO in 2024. Previously, he spent 14 years at MWR InfoSecurity, joining in 2004 as an Information Security Consultant. He then held the role of Managing Director for South Africa for 8 years and Group Commercial Director for 3 years.
Michel Ruland
(CFO)Alongside serving as Intigriti's CFO, Michel is the co-founder of CV Scan and EntryTickets. Previously, he spent over 6 years at Cynex as a Financial Consultant, Lead of Business & Finance and Partner.
Ed Parsons
(COO)Prior to joining Intigriti in 2025, Ed was a Director of UK & Europe and VP of Global Markets & Member Relations at ISC2. He also spent nearly 4 years at F-Secure Corporation as a UK Managing Director then Executive VP of Consulting.
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