Product Marketing Director, Integral Ad Science
$135.1-231.6k
+ Bonus
Global media measurement & optimization
Be an early applicant
Global media measurement & optimization
1001+ employees
Be an early applicant
$135.1-231.6k
+ Bonus
1001+ employees
Company mission
To be the global benchmark for trust and transparency in digital media quality.
Role
Who you are
- BA or BS degree (MBA or quantitative graduate degree is a plus)
- 10+ years of experience in ad tech product marketing; outcomes-centric and data signal collaboration experience strongly preferred
- Proven track record of influencing behavior across organizational levels, including cross-functional managers and senior executives
- Experience working in global markets with demonstrated empathy for diverse customer needs
- Strong aptitude for working with analytics and data, turning insights into compelling and actionable growth strategies
- Deep understanding of the media landscape with genuine passion for digital advertising
- Excellent presentation skills with comfort engaging directly with clients
- Proven ability to serve as a spokesperson at industry events and in trade media
- Strategic & Creative Thinking: You balance creativity with strategic thinking and demonstrate strong organizational skills
- Bridge Builder: You have extensive experience engaging and aligning teams cross-functionally
- Communication Excellence: You possess exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling, easy-to-understand narratives
- Customer-Centric: You understand customer pain points deeply and use that insight to inform product-market fit and drive adoption
- Agile Leader: You can manage multiple milestones and shifting requirements in a fluid, fast-moving environment while keeping senior stakeholders informed of progress
- Differentiated Positioning: You have a track record of developing crisp, highly differentiated, and compelling positioning and messaging that cuts through market noise
What the job involves
- We are seeking a growth-centered Product Marketing Director to join our Global Product team
- In this role, you will be responsible for developing and executing go-to-market (GTM) strategies for IAS's comprehensive solutions – servicing buy- and sell-side offerings – across the open internet – including web/display, audio, etc. – with a focus on maximizing product adoption and driving revenue growth
- The IAS Product Marketing team leads the positioning strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can solve their business challenges
- We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings
- We partner with internal teams across Commercial, Marketing, Communications, and Technical teams to tell those stories to advertising customers across touch points that are most relevant to them—from sales collateral to events and industry publications
- Drive Global Product Adoption: Lead the market adoption of IAS's solution suite – spanning advertisers as well as publisher offerings – that deliver Protection, Performance, and Acceleration for their businesses across global markets
- Be the Voice of the Market: Define customer pain points and market demand that will activate product investments and fuel revenue growth
- Lead GTM Strategy: Oversee comprehensive go-to-market strategies, including product and portfolio positioning/messaging, branding, and packaging of IAS solutions
- Shape Business Strategy: Develop the business strategy needed to deliver industry-leading outcomes-based and ad tech experiences, and structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing
- Enable Sales Teams: Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies
- Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across our product portfolio
- Influence Product Direction: Provide strategic input to Product and Engineering to develop ad product strategy, prioritize the roadmap, and ship products on time
- Remove Revenue Blockers: Partner with commercial leadership to understand and eliminate barriers to revenue while providing client-facing support for customers worldwide
- Showcase Success: Collaborate with Commercial and Product teams to develop customer success stories that demonstrate real-world impact
- Establish Thought Leadership: Publish thought leadership content that educates advertiser decision makers while generating demand for our solutions
- Track and Measure Success: Stand up mechanisms and create metrics to track product adoption and marketing effectiveness
Our take
Integral Ad Science (IAS) provides verification, optimization, and analytics solutions for the ad industry. It’s a sector that has changed radically since the company was founded back in 2009, but IAS has shown remarkable business savviness in navigating the ups, downs, and advances of the intervening years.
Since being acquired by Vista in 2018, IAS has implemented an aggressive acquisitions strategy of its own. This saw IAS extend its footprint to cover blockchain, TV, photo, and video content, deepen its partnership with TikTok, and expand its safety and suitability measurement program in Twitter. And this helped IAS diversify its product offering to remain competitive in the increasingly crowded adtech and martech markets.
IAS now has a substantial global footprint, and following an IPO has been demonstrating impressive sales, with year-on-year revenue growth exceeding 25% over 2022. Armed with a strong foundation and a road map that balances its focus between traditional advertising and new avenues like web3, its future looks set to be bright.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2014
$30m
SERIES D
Apr 2012
$10m
SERIES C
Total funding: $49.8m
Company benefits
- Healthcare: comprehensive health insurance
- Flexible PTO: Take what you need, when you need it
- Retirement: 401k match in the US, country-specific pension plans
- Parental leave: Full maternity and paternity leave
- Community: Volunteer opportunities
- Celebrating team players: Peer-nominated awards
- Meals and snacks: Stocked kitchens to fuel your day
- Team events: Frequent happy hours, parties and outings
Company HQ
Midtown East, New York, NY
Leadership
Lisa Utzschneider
(CEo)Prior to joining Integral Ad Science in 2018, Lisa spent 3 years at Yahoo working as an SVP of American Sales and then as CRO. She also spent 6 years at Amazon as a Global VP of Advertising Sales and 10 years at Google as a GM of Sales.
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