Marketing Creative Strategist, Outliant
+ Performance-based bonuses
Digital product development agency
Posted today
Digital product development agency
101-200 employees
Posted today
+ Performance-based bonuses
101-200 employees
Company mission
To be the one-stop shop digital agency creating your future.
Role
Who you are
- 3-5+ years of experience in creative strategy, preferably within an agency or performance marketing environment
- Experience with multi-location and /or healthcare clients is highly preferred
- Deep understanding of paid media creative across platforms (Search, Meta, TikTok, YouTube, etc.)
- Strong knowledge of direct response marketing and conversion-focused creative
- Ability to translate data insights into actionable creative recommendations
- Excellent copywriting and briefing skills for designers and production teams
- Strong collaboration skills - comfortable working with media buyers, designers, and clients
What the job involves
- As a Creative Strategist, you will play a key role in shaping high-performing paid media campaigns by developing compelling creative strategies
- You will leverage your deep understanding of ad formats, direct response marketing, and consumer behavior to craft engaging content that drives results
- Working closely with media buyers, designers, and clients, you will guide the production of ad creatives, ensuring they align with marketing objectives and platform best practices
- Your expertise in analyzing performance data will allow you to refine creative approaches, staying ahead of industry trends to maximize campaign effectiveness
- Develop creative strategies for paid media campaigns, including static images, videos, and other formats
- Build offer strategies and content calendars to align with marketing objectives and consumer behavior trends
- Write detailed design and production briefs to guide the creation of high-performing ad creatives
- Review and approve creative assets, ensuring they align with strategy, brand identity, and performance goals
- Work alongside a media buyer, ensuring creative execution supports in-platform campaign optimizations
- Consult with clients on creative strategy, providing insights and recommendations based on data and best practices
- Analyze performance data to iterate and improve creative approaches
- Stay ahead of trends in paid media creative, including ad formats, storytelling techniques, and platform best practices
Application process
- All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats
Our take
In a crowded digital agency market, it's tough to stand out. While many agencies boast technical expertise, Outliant prides itself on its team of passionate, creative thinkers. With aims to be the ultimate one-stop shop, offering businesses end-to-end services that cover everything from design and marketing to strategy and implementation.
Outliant's forward-thinking approach pushes the boundaries of creativity, producing top-tier products that keep clients like DocuSign, Purina, and Orange theory coming back. Its diverse client base also speaks volumes about its versatility and ability to deliver results across a range of industries.
Founded by a team with a history of successful collaborations, Outliant is clearly built on a foundation of trust and shared vision. The agency was created to be the kind of place the founders would want to work, blending a fresh, dynamic look with virtual charm. Though still young, Outliant has already made significant strides, from securing an impressive client roster to building a strong online presence, and its clear the team is on a mission.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Salary increases and performance-based bonuses
- Referral bonuses
- Mental health and well-being programs
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
Company HQ
Capitol District, Austin, TX
Leadership
Erwan Lent
(Founding Partner & CTO)Co-Founder of Winona and Harsider. Previously the VP of Engineering at UberMedia, co-founder and CTO of Cintric and ShoutOut, and an Application Developer at UC Santa Barbara.
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