Performance Marketing Manager, Flex
$115-125k
+ Equity
3+ days a week in office
Flexible rent payment application
Be an early applicant
Flexible rent payment application
501-1000 employees
Be an early applicant
$115-125k
+ Equity
3+ days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- This role is perfect for someone who combines a passion for data-driven marketing with hands-on experience in paid campaign management, including search and social media advertising
- A Bachelor’s degree in Marketing, Business, Statistics, or a related field is required
- Candidates should have at least 5 years of experience in directly managing paid marketing campaigns across platforms such as Google Ads, Facebook Ads, and Microsoft Advertising
- Strong proficiency in analytics tools like Amplitude and Sigma, along with experience in platforms such as Iterable and HubSpot
- Must have the ability to manage multiple projects simultaneously, meet tight deadlines, and effectively balance budget constraints
- Excellent communication skills are necessary, with the capability to work effectively with both technical and non-technical teams
- Candidates must be able to work independently and make key strategic decisions
- Driven individual committed to making a significant impact and passionate about excelling in this channel
- Thrives in a fast-paced environment and agile enough to make quick pivots in response to dynamic business needs
What the job involves
- Join Flex as a Performance Marketing Manager and spearhead our paid marketing initiatives across various digital platforms
- Paid Campaign Leadership: Take charge of our paid campaigns, managing budgets and campaigns across Google, Facebook, Bing, Criteo, and other platforms. Develop, execute, monitor, and optimize all paid marketing efforts to ensure maximum ROI
- Data Analysis and Optimization: Utilize analytics to drive decisions, creating and maintaining dashboards that offer insightful analysis of campaigns, marketing funnel metrics, and direct impact on our business goals
- Comprehensive Metrics Proficiency: Skilled in understanding and analyzing a wide range of marketing metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Quality Scores, Impressions, and Click-Through Rate (CTR). Utilize this expertise to effectively optimize campaigns and proactively refine strategies
- Cross-functional Collaboration: Act as a bridge between marketing and analytics teams, ensuring cohesive and informed strategies that leverage company-wide data and insights
- Creative and Testing: Lead the creative process for marketing campaigns and perform rigorous A/B testing across ads, images, content, and landing pages to continuously refine our approach based on data-driven insights
- Process Optimization: Streamline marketing processes through the integration of marketing technologies and tools. Ensure that marketing systems and workflows are aligned to business goals, maximizing efficiency and ROI
- Vendor and Platform Management: Manage relationships with all platform vendors and oversee the use of marketing technologies to enhance campaign performance. Ensure alignment between internal stakeholders, external partners and key objectives
- Continuous Learning and Improvement: Create an environment of continuous improvement, staying ahead of marketing trends and integrating new strategies and technologies to keep our marketing efforts cutting-edge
- Marketing Technology Knowledge: Collaborate with the MarTech team to evaluate, select, and manage marketing technology stacks that support the automation and scalability of marketing campaigns
- Team Development and Support: Support team members on best practices in paid marketing and the use of analytics and advertising tools
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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