Director of Product Marketing, Incode Technologies
+ Equity
Identity verification and authentication platform
Be an early applicant
Identity verification and authentication platform
201-500 employees
Be an early applicant
+ Equity
201-500 employees
Company mission
To eliminate obsolete identity verification systems.
Role
Who you are
- The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic thinker who enjoys rolling up their sleeves, and exercises sound judgement on when to push back and when to dive in
- 8-10 years of product marketing or related experience, including 4+ years in leadership role of a product marketing team
- 5+ years in enterprise security, B2B SaaS or Identity sectors
- Ability to thrive in a fast-paced, “get it done” entrepreneurial environment
- Works well in a collaborative environment
- High attention to detail with ability to remain organized and multi-task
- Strong written, verbal, editing, and presentation skills
- Highly collaborative with a deep sense of ownership and accountability
- Easily builds business partnerships and inspires team members
- A hungry, infectious personality: we’re looking for someone determined and able to win
What the job involves
- You will drive go-to-market strategy for Incode’s products and services. You’ll be the expert on our buyers and competitors and lay the foundation for market success.
- You will partner closely with product management, sales, and marketing to build the go-to-market plan and execute that plan by creating high-impact assets and enabling the field to drive business growth.
- Drive product and solution positioning, messaging and GTM strategies
- Ensure consistency in messaging across product lines and Product Managers
- Lead content development to articulate the benefits of our product and ensure message alignment throughout the customer journey (website, sales team, events, etc.)
- Ensure consistency and quality of customer facing sales content
- Work with Demand Generation to drive content for SEO improvement
- Identify market trends and customer needs
- Improve the product launch process and strategy and collaborate with product management, marketing, and sales to ensure an effective go-to-market
- Strategize and conduct competitive analysis to help identify new marketing opportunities
- Define target markets, products and customers including business plans and entry strategy
- Speak and present both internally and externally to promote our story and products
- Establish and implement short and long-range departmental goals, objectives, budgets, policies, and operating procedures
- Create positive relations with partners and sales channels
- Recruit, motivate and manage product marketing staff
Our take
Biometric identification through facial recognition is a common feature in cutting-edge smartphones, but access to this through cheaper devices is limited. Existing facial recognition software is generally authenticated through human onboarding and manual processing, and this results in long waits and a lack of inconvenience.
Incode provides a platform for rapid AI-powered facial recognition, a service fuelled by models trained with millions of photographs of faces. The end-to-end omnichannel identify platform aims towards providing solutions for businesses, financial services, marketplaces and hospitality companies.
The startup’s approach to digital identity security is smart as it recognizes that facial recognition is as secure as it gets, and provides a means for it to happen smoothly across many platforms. The company provides several free apps for different purposes, in addition to selling bespoke AI-fuelled biometric services to enterprises. It is currently expanding operations as part of its efforts to fuel growth
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2021
$220m
SERIES B
Mar 2021
$25m
SERIES A
Total funding: $257.1m
Company benefits
- Meaningful equity
- Travel – yearly sprints
- Benefit allowance for health insurance, life insurance or pension contribution
- Open vacation policy
- Flexible working hours
- Learn the basics of a new language from your colleagues. We’re a very small yet multi-cultural team so you can choose from Spanish, Hebrew, Russian, Hindi, Norwegian, Serbian, or Romanian
- Working as part of a global business with a diverse team
- Opportunity to grow from the ground up with a well funded early-stage start-up
- Working closely with passionate and supportive team members
Company values
- Customer centric and impactful products
- Working as part of a bright, passionate, and diverse team
- Simplicity
- Quality
- Bias for action
- Integrity
- Empathy
- Courage
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Ricardo Amper
(CEO)Experience as CEO of Grupo Amco and Managing Director of Brenntag Group. They obtained a bachelors in Business from Instituto Tecnológico Autónomo de México.
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