Growth Marketing Manager, Harry's
$90.8-113.5k
+ Equity
More information about location
3 days a week in office
Men's grooming brand
Posted today
Men's grooming brand
201-500 employees
Posted today
$90.8-113.5k
+ Equity
More information about location
3 days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- Bachelor’s degree, or equivalent experience
- 3-5 years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action
- Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- Experience working with complex omni-channel attribution models
What the job involves
- We are seeking a Growth Marketing Manager to run paid search & social channel efforts across both Harry’s and Flamingo brands
- In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Meta, Google, Tik Tok, Reddit, etc)
- You will run programs that have a direct impact on the growth of Harry’s omni-channel business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition
- Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta & Google
- Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
- Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
- Track and report on performance, identifying key wins and learnings to advise future campaigns
- Identify opportunities to expand into new digital channels
- Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
- Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
- Report to Director of Growth Marketing
- Work side-by-side with a best-in-class Growth team - Performance Marketing, Creative Development, and Analytics
- Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and more
- Manage external vendors and agency partners across various marketing channels and tools
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
Salary benchmarks
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