Head of Marketing, HiveWatch

• 10+ years of marketing experience with at least 4 years in leadership roles at B2B SaaS companies
• Proven track record of scaling marketing organizations from Series B through Series C and beyond
• Deep expertise in demand generation, digital marketing, and marketing automation platforms
• Experience building and managing teams of 5+ marketing professionals across multiple disciplines
• Strong analytical skills with ability to use data to drive decisions and demonstrate marketing ROI
• Excellent communication and presentation skills with experience presenting to C-level executives and boards
• Experience with software enterprise sales cycles

Desirable

• We are seeking a dynamic and strategic Head of Marketing to lead our marketing organization through our next phase of growth with the potential to scale into the CMO seat
• As a key member of our executive team, you'll report directly to the Co-Founder & CEO and be responsible for scaling our marketing function, driving revenue growth, and establishing our brand as a market leader in the physical security space
• This is a rare opportunity to shape the marketing strategy and build a world-class team at a fast-growing company
• You'll own every aspect of our marketing efforts while working hand-in-hand with our sales organization to drive predictable, scalable growth
• Develop and execute comprehensive marketing strategy aligned with company growth objectives and revenue targets
• Continue building and lead a high-performing marketing team across all disciplines including demand generation, public relations, product marketing, brand, and marketing operations
• Establish marketing as a key revenue driver and trusted partner to the sales organization
• Prepare marketing performance and strategic initiatives to present to the executive team and the Board
• Own pipeline generation targets and work closely with sales leadership to ensure marketing qualified leads convert to sales qualified opportunities
• Lead growth marketing to execute multi-channel programs including digital advertising, content marketing, webinars, events, and account-based marketing
• Provide strategic direction for marketing automation, lead scoring, and nurture program optimization while overseeing tactical implementation
• Develop go-to-market strategies for new product launches and market expansion initiatives
• Define and evolve company brand positioning, messaging, and value proposition
• Continue to evolve thought leadership through content strategy, speaking opportunities, and industry engagement
• Oversee website optimization, design, and user experience to maximize conversion and reflect brand values
• Partner with Director of PR and Marketing to manage external communications strategy and coordinate with external PR firm(s)
• Partner closely with Head of Sales to establish shared revenue targets, lead quality standards, and handoff processes
• Implement systems and processes to ensure seamless lead management and attribution
• Collaborate on account-based selling strategies for enterprise prospects
• Oversee the development of sales enablement materials including case studies, competitive intelligence, and presentation templates through product marketing and content team members
• Build robust marketing tech stack including CRM integration, marketing automation, and analytics platforms
• Establish key performance indicators and reporting dashboards to measure marketing effectiveness and ROI
• Implement processes for campaign optimization, A/B testing, and continuous improvement
• Manage marketing budget allocation and vendor relationships