Product Marketing Lead, SeatGeek
$105-151k
Offers equity
Ticketing platform for live events
Be an early applicant
Ticketing platform for live events
501-1000 employees
Be an early applicant
$105-151k
Offers equity
501-1000 employees
Company mission
SeatGeek’s mission is to help the world to experience more live.
Role
Who you are
- 8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments
- Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences
- Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan
- Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
- Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market
- Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership
- Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions
What the job involves
- As a Product Marketing Lead, reporting to the Head of Product Marketing, you will be responsible for core positioning, messaging and go-to-market of key products, articulating their unique benefits to clients and their fans
- You will partner cross-functionally with product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. You will also partner with sales and customer success to drive understanding of SeatGeek’s differentiated value
- Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
- Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow
- Create programs and content that help our clients and their fans get the most value out of SeatGeek products
- Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
- Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
- Leverage competitive and customer insights to drive pricing and packaging for new and existing products
Our take
For many fans, buying tickets online can be a time-consuming and frustrating process. SeatGeek is setting out to ease this problem by powering an open entertainment industry that provides fans with greater access to experiences, while enabling teams, venues, and shows to have seamless access to their audiences.
SeatGeek launched with a laser-sharp focus on creating a customer-oriented ticketing marketplace for sports and live events. Its commitment to optimizing fan experience has helped distinguish the company from rivals, such as Ticketmaster and Live Nation, with its expanding suite of simple features that have made it the highest-rated and most trusted ticketer.
SeatGeek has secured integration partnerships with Facebook, Spotify and Snapchat, and has an impressive client list that includes the Dallas Cowboys, Manchester City FC, and the Brooklyn Nets. It continues to onboard enterprise clients, expand its international presence and release new products such as "Next Fan Up", positioning it well for future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2022
$238m
SERIES E
Apr 2017
$76.3m
SERIES D
Total funding: $417.4m
Company benefits
- Health Insurance Coverage
- Ample Paid Time Off
- 401k Matching Program
- Parental Leave - 16 weeks of leave in a 12-month period
- Health and wellness subscriptions to services like One Medical, Ginger.io and Headspace
- Regular virtual team hangs & happy hours + Company-Wide Hackathons 3-4 times per Year
- SeatGeek Monthly Ticket-Purchase Stipend
- Flexible work environment - Work as many days a week in the office as you'd like, or 100% remotely
- WFH Office Setup Stipend
Company HQ
Flatiron District, New York, NY
Leadership
Jack Groetzinger
(Co-Founder & CEO)Worked as a consultant for Bain. Founded and sold another startup, Scribnia, before founding SeatGeek.
Russell D'Souza
(Co-Founder)Worked as an analyst for Monitor. Founded and sold another startup, Scribnia, before founding SeatGeek.
Eric Waller
(Co-Founder)Worked as a Web Developer at Tickerhound. Co-founded and was a Web Developer at Niqos.
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